Zimbabwe Tourism Authority opens its new office in China to attract more Chinese tourists
Travel and Tour World | May 10, 2019
The Zimbabwe Tourism Authority (ZTA) has opened a new tourism office in China as part of its drive to increase the number of visitors travelling from that region to the country. Priscah Mupfumira said that this new initiative will boost tourism in Zimbabwe. It comes at an opportune time when Zimbabwe is really looking at intensifying its marketing efforts in major source markets like China, which is in line with the Vision 2030: National Tourism Recovery and Growth Strategy. This tourism project illustrates efforts that will go a long towards doubling tourists to Zimbabwe from China in the near future.