TOURISM AREA LIFE CYCLES: UNDERSTANDING HOW DESTINATIONS CAN CHOOSE TO FAIL OR SUCCEED MAY 2019
May 21, 2019 | (2:30 am)
USA (United States of America)
Have you ever considered that your community or destination may have limits to growth and/or attractiveness? Have you ever wondered what might come next with too many or too little people visiting in your favorite weekend or daytrip getaway? Have you witnessed off-the-beaten-path locations become hot destinations only to wonder where they are headed next? Destinations, like all other products, have a life cycle to them - believe it or not! This webinar will focus on Tourism Area Life Cycle (Butler, 1980) models, also known as the TALC model. Participants will be introduced to the various TALC stages a destination may experience as well as additional theories applied to TALC over the years and learn just where a destination can choose to fail or succeed.