Roomdao

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

whitePaper | September 27, 2022

The World Economic Forum’s Global Future Council on Sustainable Tourism has developed the following principles to guide businesses, governments, destinations, travellers and resident communities to better design and manage tourism destinations and practices for many years to come. Over the past 50 years, international arrivals have grown from 200 million to close to 1.6 billion. This tremendous growth in international connectivity and travel has had countless economic and societal benefits worldwide, not least the contribution of 10% of global GDP in recent years and as the generator of 1 in every 10 jobs

whitePaper | February 24, 2022

Covid-19 has changed travel in many ways. Since the onset of the pandemic—which has had a devastating impact on human life and society— travellers are thinking more about the impacts of their holidays on communities, local economies and the environment. Although these discussions picked up in the past few years, the pandemic has resulted in a travel awakening of sorts and accelerated the push towards more conscious, responsible travel in Asia-Pacific.