FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS

whitePaper | March 19, 2022

Tourism in the region has been rapidly transforming for decades. Rising regional incomes and shifting consumer consciousness have shaped the growth of intraregional travel and customer preferences. Global megatrends such as digitalization and globalization have also influenced the sector. Yet even among these major changes, the COVID- 19 pandemic stands as a milestone in tourism’s development in our region. Existing trends, such as digitalization, have been accelerated, and industry faces new demands in areas such as health and safety protocols. Many tourism businesses across the region are thus reimagining the future of tourism and their place in it.

whitePaper | November 21, 2022

The foundations of good design are form and function, and this is true in the hospitality industry as well. Above all, it is critical that the interior design of hospitality spaces creates an inviting atmosphere for guests while ensuring safety and security, a smooth flow and an engaging spatial experience. A hospitality space's foundational backdrop is made up of its flooring and walls. When choosing flooring and cladding materials, a range of considerations come into play: performance, safety, maintenance costs, and more. For hightraffic areas, they must be durable and functional, while delivering premium, on-trend aesthetics. The selection of materials that add value and improve both comfort and visual appeal is essential to the establishment's success.

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | January 15, 2023

More than ever, hotels need to focus on providing a more adaptive, flexible, seamless, and personalized guest experience. Relying on a strong payment partner with a dedicated solution for Hospitality can help this transformation. To help hospitality professionals prepare for the future, Worldline introduces Worldline Hospitality Suite.

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.