FUTURE OF THE AIRLINE INDUSTRY 2035

whitePaper | November 12, 2019

We’ve never had more ways to instantly connect with people halfway around the world, and yet we’ve never been so keen to meet our overseas colleagues, business partners and customers face to face. Traveling is at the heart of what we do and we believe business travel and creating these opportunities for our employees, customers and companies worldwide to interact in person brings great value. According to the Global Business Travel Association, global business travel spend is set to reach $1.7 trillion in 20221.

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

whitePaper | June 2, 2021

Read how airlines are taking advantage of the digital economy by leveraging opportunities to serve travelers, spark loyalty, and drive profit. They are selling and merchandising like retailers, building new alliances and networks, and optimizing operations to create innovative personalized traveler experiences. Download the Document

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

whitePaper | May 10, 2022

The Travel & Tourism Development Index (TTDI) 2021 is an evolution of the 15-year-old Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum’s Platform for Shaping the Future of Mobility. This revised index serves as a strategic benchmarking tool for policy-makers, companies and complementary sectors to advance the future development of the Travel and Tourism (T&T) sector by providing unique insights into the strengths and development areas of each country/economy to enhance the realization of sector potential and growth. Furthermore, it serves as a platform for multistakeholder dialogue to understand and anticipate emerging trends and risks in global T&T, direct policies, practices and investment decisions, and accelerate new models that ensure the longevity of this important sector.

whitePaper | May 20, 2021

Forecasting is a decision-making tool that helps businesses cope with the impact of the future’s uncertainty by examining historical data and trends. Businesses across every industry need to forecast components of their operations, and that is particularly important, and challenging, in times of uncertainty. Actionable forecasts in the Travel and Hospitality industry bring particular value: how many guests will arrive and when, how to staff accordingly, adjusting inventory positions, modelling the impact of promotions/events on business performance, optimising pricing/revenue management, and projecting revenue/cash flow. Forecast too high and the business will be inefficient with resources: likely buying too much product, facing potential spoilage or waste, while also missing opportunities to invest capital elsewhere.