THE IMPORTANCE OF ONLINE GUEST ENGAGEMENT

whitePaper | July 23, 2021

Business travel is a branch of the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide - which has more than doubled since 2000 - peaked at roughly 1.28 trillion U.S. dollars. Corporations use a wide variety of ways to book from legacy booking systems to using regular consumer websites. It has given rise to modern Corporate Booking Platforms that are specifically made for this purpose, based on this trend we identified an enormous opportunity for a crypto company to jump on this trend and be able to have an extremely disruptive and superior go to market strategy.

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

whitePaper | October 31, 2022

This report shows how updates introduced by Airbnb are diverting bookings away from Europe's busiest tourist hotspots towards lesser visited areas and extending the dispersal of tourism that started with the pandemic.

whitePaper | July 8, 2022

after two long and challenging years, business travel is poised to return to its pre-pandemic highs ahead of schedule. At UATP, we’ve always been bullish on the rebound of the business travel. We have never believed that our industry could be replaced with Zoom meetings or Teams calls. Business is best conducted face-to-face – that’s just the best way to do it