The (ongoing) trouble with travel distribution: Customer experience

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | November 10, 2019

There’s nothing like a face-to-face meeting for getting results. But when you or your employees travel for business, the long hours, coupled with being constantly on the go, can leave you feeling tired and unmotivated. Meanwhile, being out of office means you can easily get behind on your to-do list, and have to work even harder on your return in order to catch up. So how do you maximise your productivity while travelling, while minimising the disruption to your day-to-day workload? Here are our top tips:

whitePaper | July 20, 2021

The travel industry is at an inflection point as it recovers from the impact of the Covid-19 pandemic. The confluence of a shift in consumer mindset, recognition of travel and tourism as an economic driver, and more robust acknowledgment on Wall Street of compatibility between profit and Environmental, Social and Governance (ESG) standards, creates the optimal time to focus on a more sustainable future.

whitePaper | June 6, 2022

About the Ocean Panel The High Level Panel for a Sustainable Ocean Economy (Ocean Panel) is a unique initiative by 16 world leaders who are building momentum for a sustainable ocean economy in which effective protection, sustainable production and equitable prosperity go hand in hand. By enhancing humanity's relationship with the ocean, bridging ocean health and wealth, working with diverse stakeholders and harnessing the latest knowledge, the Ocean Panel aims to facilitate a better, more resilient future for people and the planet

whitePaper | February 24, 2022

Covid-19 has changed travel in many ways. Since the onset of the pandemic—which has had a devastating impact on human life and society— travellers are thinking more about the impacts of their holidays on communities, local economies and the environment. Although these discussions picked up in the past few years, the pandemic has resulted in a travel awakening of sorts and accelerated the push towards more conscious, responsible travel in Asia-Pacific.