How current events impact consumer travel search

Sojern, a leading data-driven performance marketing engine for the travel industry, has released its Q1 insight report revealing how current events directly impact consumer travel research. The findings indicate that consumers are very conscious about political and terror events when making holiday decisions. Media coverage concerning updated visa regulations also impacted search behavior.

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Holiday Bazaar

What makes a travel company expert on the destinations it builds trips to? Some might say spending a few weeks a year in those destinations. The international traveller has come a long way with regard to levels of service expectations; that translates into us satisfying our customers with increasingly nuanced levels of service. At Holiday Bazaar, we’re on the ground year-round, with our fingers always on the pulse of what’s new and what’s happening. We believe that effective Destination Management is the key to providing optimum services to each and every individual who travels with us.

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Spotlight

Holiday Bazaar

What makes a travel company expert on the destinations it builds trips to? Some might say spending a few weeks a year in those destinations. The international traveller has come a long way with regard to levels of service expectations; that translates into us satisfying our customers with increasingly nuanced levels of service. At Holiday Bazaar, we’re on the ground year-round, with our fingers always on the pulse of what’s new and what’s happening. We believe that effective Destination Management is the key to providing optimum services to each and every individual who travels with us.

Events