The Power Of Tourism: Travel And Tourism Marketing Essentials

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

whitePaper | November 10, 2019

There’s nothing like a face-to-face meeting for getting results. But when you or your employees travel for business, the long hours, coupled with being constantly on the go, can leave you feeling tired and unmotivated. Meanwhile, being out of office means you can easily get behind on your to-do list, and have to work even harder on your return in order to catch up. So how do you maximise your productivity while travelling, while minimising the disruption to your day-to-day workload? Here are our top tips:

whitePaper | February 24, 2022

Covid-19 has changed travel in many ways. Since the onset of the pandemic—which has had a devastating impact on human life and society— travellers are thinking more about the impacts of their holidays on communities, local economies and the environment. Although these discussions picked up in the past few years, the pandemic has resulted in a travel awakening of sorts and accelerated the push towards more conscious, responsible travel in Asia-Pacific.

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

whitePaper | September 5, 2021

In December 2020, Expedia Group conducted a study of 2,200 Americans in collaboration with data intelligence firm The Morning Consult to better understand how the travel industry has evolved since the outset of the pandemic, and the way consumersare feeling about traveling in the year ahead.