Hospitality Management
Article | July 18, 2023
Global travel agencies are striving to maintain a competitive edge in the market. They are relying on big data to analyze the current state of the market, automate work processes, and better understand customer needs to streamline their businesses. Big data is now an important part of the future of the travel industry because it helps:
Accurate decision-making
Customer demand forecasting
Service personalization
Travel marketing
Optimization of pricing strategies
How is Big Data Sourced?
The following data sources are used to gather big data:
UGC Data
User-Generated Data (UGC) is the most affordable data to obtain and includes textual data gathered through questionnaires, social networks, and image data.
Device Data
Device data gives access to GPS data, mobile roaming data, bluetooth data, RFID, WiFi data and more. This data is harder to obtain and is expensive.
Transaction Data
Web search data, web page visit data, online booking data, etc., constitute transaction data. Advanced web services such as Google Analytics can help collate this data.
The sourced data is analyzed using artificial intelligence, machine learning, and natural language processing (NLP).
How Is Big Data Changing the Way Travel Companies Operate?
With the help of big data, you can increase your performance, get deeper customer insights, and offer an excellent customer experience to travelers. Let us briefly examine how big data can help you achieve all these objectives.
Optimize Your Revenue
Optimize your costs and accurately predict short-term and long-term revenues. Through customer experience metrics, you can also analyze your profit potential, correctly forecast peak period demand and offer relevant services to customers at the right time. As a result, protect your agency from unexpected expenses and make the most of customer demand.
Recognize & Capitalize on Trends
Historical, real-time data and a standard analytical approach help you understand the changing trends in the tourism industry. Then, you can swiftly take measures to adapt to these changing trends and capitalize on the ones that contribute to revenue. Bleisure is an excellent example of such a travel trend.
Improve Your Marketing Campaigns
Big data processes large amounts of information on your target audience and helps you see which marketing campaigns can succeed based on long-term forecasting. Consequently, you can prevent any unexpected losses while executing seasonal marketing campaigns. Additionally, big data collects information on your competitors and target audience in real-time, so you know the kind of marketing campaigns you need to execute to remain ahead in the race.
Enhance Brand Reputation
Big data considers customer reviews and comments to help you understand which aspects of your business need improvement. Internally collected feedback and big data analysis can create a standard to improve the brand reputation of your agency.
Conclusion
Big data in the travel industry is more than just a trend; it is a tool for better understanding the market situation and each customer in general (potential and existing). All of this lays the groundwork for a more personalized approach and accurate prediction of what customers want, and contributes to an elevated customer experience and an increase in revenue.
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Business Travel
Article | May 17, 2023
Discover the top hospitality management trends in 2023 to elevate the travel and tourism businesses. Adapt to hospitality marketing trends that are reshaping the hospitality and travel industry.
Contents
1. Introduction
2. Importance of Hospitality Technology for Hospitality Industry
3. Five Hospitality Management Trends Shaping the Industry
3.1 Hotel Work Spaces
3.2 Robots in Hotels & Restaurants
3.3 Hyper-Personalization
3.4 Holistic Hospitality
3.5 Digitalized Guest Experiences
4. Today to Tomorrow: Hospitality Management 2.0
5. Final Thoughts
1. Introduction
The hospitality industry has undergone a significant transformation in recent years, leading to a need for businesses to gain a competitive edge. While some businesses couldn't withstand the challenges, others adapted swiftly, and innovative concepts emerged to cater to the new normal. In 2023, technology will continue to advance rapidly, and the trends in the hospitality industry will harness its potential in exciting new ways. Despite uncertain household budgets, consumer trends indicate a strong desire for hospitality and tourism. However, to thrive in this landscape, hospitality businesses must stay informed about the latest industry trends to optimize costs, maximize profitability, and ensure continued success in 2023 and beyond.
2. Importance of Hospitality Technology for Hospitality Industry
The hospitality industry, characterized by intense competition, prioritizes staying abreast of the latest hospitality management trends. Embracing technology offers many benefits, including streamlined processes, cost reduction, decreased staff workloads, increased revenue potential, and enhanced customer experiences.
By leveraging the latest technology, businesses can achieve work accuracy that surpasses what can be accomplished by human staff alone. Technology solutions make tasks more manageable and enable companies to meet the increasingly high expectations of today's customers. Keeping up with the latest hospitality technology trends is crucial, allowing businesses to stay caught up to their competitors. Failure to do so may grant rival companies, a significant competitive advantage, especially if they adopt technology that resonates with customers while others continue with traditional methods.
3. Five Hospitality Management Trends Shaping the Industry
3.1 Hotel Work Spaces
The rise of remote work has become a prominent trend in hospitality management and is projected to have a lasting impact. Fueled by the global public health crisis, numerous notable companies, including tech giants like Twitter, Facebook, and Amazon, have announced their intention to adopt a hybrid or flexible approach to remote work. The industry's future presents a significant opportunity for hospitality venues to position themselves as remote working hotspots for locals and travelers. Hotels and F&B establishments can capitalize on this trend by adapting their offerings to cater to the needs and preferences of this emerging segment. Providing ample plug sockets, offering free high-speed WIFI, creating well-equipped meeting rooms, and serving great coffee are essential starting points to attract remote workers and cater to their requirements effectively. By embracing and accommodating remote work trends, hospitality businesses can gain a competitive edge, enhance hotel operations and successfully meet the demands of this evolving market segment.
3.2 Robots in Hotels & Restaurants
An intriguing trend that has captured the attention of the hospitality industry is the growing integration of robotics and their application in tasks traditionally carried out by human personnel. A notable example includes the utilization of robots in the role of concierge within hotels, where they can warmly greet guests and provide them with essential customer information.
Moreover, certain hotels have begun implementing robots for cleaning, including vacuuming floors and even employing germ-killing capabilities. This practice holds potential for widespread adoption throughout the broader hospitality industry, including restaurants and other establishments. Integrating robotics in these operational aspects presents an exciting opportunity to enhance efficiency, improve customer experiences, and explore innovative avenues for growth and optimization within the industry.
3.3 Hyper-Personalization
In today's hospitality landscape, guests have elevated their expectations to be recognized and treated as individuals, driven by the increasing demand for personalized interactions. Recent research indicates that 71% of tourists now anticipate personalized experiences. However, many businesses are still limited to personalizing at a segment level, while customer expectations have advanced well beyond that, reaching the realm of hyper-personalization in 2023.
To achieve hyper-personalization, hospitality businesses can adapt trends in tourism industry and leverage technological platforms such as Customer Relationship Management (CRM) and Customer Experience Management (CEM). These platforms utilize big data to create highly tailored one-to-one interactions between guests and hosts at scale. By drawing on data insights into customers' browsing and buying behaviors, hotels, travel providers and restaurants can customize their offers, promotions, and services to align with individual preferences and needs.
3.4 Holistic Hospitality
The current preventive medicine and self-care trend is gaining significant traction in various industries. In particular, the wellness sector is experiencing exponential growth, evolving into a thriving trillion-dollar market. Hospitality venues, especially those equipped with spa facilities, can capitalize on this trend and secure a substantial portion of this lucrative market.
While traditional beauty and relaxation spa services remain relevant, there is a rapid surge in demand for health diagnostic technology and customized treatment plans. Expert professionals are now offering personal or group sessions to foster vitality, facilitate healing, manage stress, achieve emotional balance, promote mindfulness, and enhance sleep quality. This evolving landscape presents a unique opportunity with trends in tourism and hospitality industry to expand offerings and meet the increasing customer demand for holistic wellness experiences.
3.5 Digitalized Guest Experiences
The increasing significance of apps in managing hotel services is reshaping the hospitality industry and revolutionizing the guest experience. The digital and contactless services trend has gained significant momentum, leading to a comprehensive transformation of customer-facing operations. Technology-assisted options, such as mobile check-in, contactless payments, voice control, and biometrics, redefine how guests interact with hotels.
Customers, who have grown accustomed to the convenience of unlocking their smartphones and laptops using facial and fingerprint recognition, will soon expect the same level of ease when accessing their hotel rooms. However, implementing these upgrades may pose financial challenges for establishments that provide these advanced services. To remain ahead of the curve and meet evolving customer expectations, hoteliers should invest substantially in adopting and maintaining the necessary technologies.
4. Today to Tomorrow: Hospitality Management 2.0
The future of the hospitality industry holds several key dimensions that hoteliers need to consider. First, shifting from standardization to personalized experiences is critical as travelers seek tailored services. Second, focusing on niche markets and value creation through customization and specialization lead to increased success. Embracing technology as a business accelerator is the third dimension, as it plays a central role in the hotel experience and enable innovative concepts. Fourth, social responsibility is a moral and economic obligation, with sustainability becoming a key focus. Developing responsive and resilient business models is the fifth dimension, essential for managing the risks and regulations associated with the growing tourist flows.
While the consensus among respondents in recent survey emphasizes the need for the businesses to adapt to hospitality industry trends 2023 to evolve and adapt to the current environment, some participants expressed more extreme views, suggesting that traditional hotel rooms may become obsolete. These individuals point to the growing impact of the sharing economy and the inclination of today's customers to seek alternatives to conventional hotels. They believe that the adjustments in offerings mentioned earlier may not be sufficient and that the industry must undergo a true reinvention to remain relevant.
This perspective highlights the importance of continuous innovation and staying ahead of evolving customer preferences. While personalized experiences, niche markets, technology integration, social responsibility, and resilient business models are key areas of focus, the industry needs to remain agile and open to further transformations.
5. Final Thoughts
As the hospitality industry continues to evolve, businesses must embrace key hospitality management trends to gain a competitive edge and ensure future success. The integration of technology, such as robotics in hotels and restaurants, offer opportunities for enhanced efficiency and improved customer experiences. Hyper-personalization is becoming essential, with guests expecting tailored interactions and customized offerings. The growth of the wellness market presents a chance for hospitality venues to capitalize on preventive medicine and self-care trends. Digitalized guest experiences, including mobile check-ins and contactless payments, are reshaping customer-facing operations. Looking ahead, the industry needs to shift from standardization to personalized experiences, focus on niche markets, embrace technology, prioritize social responsibility, and develop responsive business models. While some experts suggest traditional hotel rooms may become obsolete, it is crucial to continually innovate and adapt to changing customer preferences to remain relevant in the dynamic hospitality landscape.
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Hospitality Management
Article | June 29, 2023
Following the relaxation of travel restrictions worldwide, the travel and hospitality industries are bracing for a surge in demand, which will be exacerbated by the upcoming holiday season. As widespread delays and cancellations become more likely, companies like airlines are looking for new ways to put customer experience first.
In a global workplace, not being able to speak more than one language, especially English, can hurt productivity and customer service. For this reason, people who work with customers need to have good communication skills.
Investing in AI English Language Training Tools
Traditional training for staff in the travel and hospitality industries requires in-person sessions. It can be expensive and impractical because employees have tight work schedules and staff operates in different time zones. AI app-based training alternatives solve these key issues, allowing employees to learn "on-the-fly" whenever possible.
Digital training alternatives can provide greater levels of personalization for task assignment and user feedback. This individualized approach to staff development is difficult to replicate in large in-person sessions. Because all tasks are given and done digitally, management teams can track each user's progress and how well training is going for the whole department.
Offering Excellent Customer Experience
English communication is vital to offering an excellent customer experience and long-term profitability as the travel industry recovers. Artificial intelligence-powered English language training solutions stand out from the crowd. This technology has the potential to constantly advance and improve over time, thanks to its own learning community.
Ed-tech learning tools that incorporate future-proofed AI technology will enable providers to confidently invest in training, increase staff engagement, and provide best-in-class customer experiences to global travelers. As a result, companies in the travel and hospitality industries that put communication skills training at the top of their list of priorities and speed it up can increase customer loyalty and stay competitive with other market leaders.
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Business Travel, Industry Outlook
Article | June 29, 2022
Bleisure travel has taken over the travel industry. It brings together two worlds—business and leisure—to make a work trip enjoyable for employees.
The concept of bleisure is simple. While on a business trip, employees choose to stay back at their own expense to explore the city or region they are visiting, if their company agrees.
According to Stratosjets, 243 million business trips (60%) of 405 million long-distance business trips in the United States are converted into leisure trips every year.
“As businesses are becoming increasingly global, the necessity to travel for business is on the rise. It is estimated that by 2022, companies will be spending a total of $1.7 trillion to send their employees travelling around the world. As business travel grows, so does the ‘bleisure’ trend with more employees taking advantage of business travel and improved travel policies.”
-Spokesman for Amadeus, the travel technology company.
Businesses that support this type of travel are seeing a steady increase in employee satisfaction, and increased productivity in professionals. Bleisure also brings higher revenue for bleisure-ready hoteliers.
How Does Bleisure Benefit Travel Businesses and Employers?
Driving Brand Loyalty
Travel companies and accommodation services can gain the attention of the next generation of travelers who indulge in bleisure. They can employ modern travel technologies to attract millenials and youngsters. Sharing economy services like Airbnb are shaking up the traditional hotel model. Adopting bleisure can make hospitality brands relatable, drive brand loyalty and higher revenue through the high acquisition costs of corporate travelers.
Boosting Employee Productivity
Employees worldwide want to achieve a better work-life balance. 78% of travelers said bleisure travel increased their well-being when they returned to work. (Source: TalentIntelligence). Happy employees translate to a lower attrition rate, fewer medical claims, higher productivity, and less absenteeism, making it a win-win situation for employers.
Combating Talent Shortages
Companies that address the needs of their staff through a flexible bleisure policy are more likely to attract the best and the most talented people. It could be the only offering that could make an employee choose a company over its competitors.
Preparing for Bleisure
To capitalize on the demand for bleisure travel, hoteliers should offer amenities and services such as:
A suitable workplace where business travelers can fulfill their work commitments
Child-care and kid-friendly amenities for travelers who bring their families along
A dedicated concierge service and ready local sightseeing recommendations
Employers offering bleisure to their employees need to do their due diligence. They must offer a comprehensive policy that ensures employee travel safety and is compliant with duty of care legal requirements.
Cutting to the Chase
The bleisure tourism market is estimated to reach a valuation of $497.5 billion in 2022 with sales skyrocketing at an impressive 19.5% CAGR over the assessment period (Source: Future Market Insights). The tourism market is looking at bleisure as an opportunity for growth while recovering from the pandemic. They are investing in direct marketing, sales, discounts, giveaways, events, and other promotional activities to attract bleisure travelers and endorsing bleisure as a way to attain their revenue targets.
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