Destination selection during the traveler’s path to purchase

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

whitePaper | December 5, 2022

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.

whitePaper | October 14, 2022

Spontaneity is highly associated with overall well-being.Spontaneous people are dependable, agreeable and more open to experience.Generally, people who plan less for their holidays have overall better well-being.People who are more spontaneous report enjoying their holidays more,and this has a substantial positive effect on well-being.

whitePaper | March 9, 2022

As network connectivity plays an increasingly important role in an intelligent converged infrastructure, hospitality owners and brands are challenged to find ways to leverage technology in order to improve their guest experience. Historically, most hotel networks weren’t designed from the ground up. Instead, they slowly evolved to support a hodgepodge of existing technologies such as DSL (digital subscriber line), DOCSIS (Data Over Cable Service Interface Specification), and G.hn (data transmission over telephone wiring, coaxial cables, power lines). While these technologies were adequate at the time and maximized the life-span of the current cabling infrastructure, guests continue to demand more from their hospitality network. Today, guests expect a modern hospitality network to offer power, wired and wireless connectivity, and an increasing number of new technologies such as internet of things (IoT) as part of their guest experience.

whitePaper | July 31, 2022

Hospitality has become a very popular topic in the senior living field. Communities featuring bistros and beer taps and the amenities of a fine hotel are popping up all around the country. Hospitality is seen as an approach that can attract baby boomers and eliminate the institutional feel that exists in many traditional communities. Indeed, the hospitality model has brought us more freedom and choice in services, higher quality dining experiences and less institutional designs. However, simply applying the concepts and operational structures of a hotel or resort without considering the significant differences inherent in senior living can backfire by undermining purpose and a sense of community. Senior living settings require a special approach – a blend of hospitality, community building, and a focus on supporting meaningful purpose.