Holiday digital marketing For the travel and tourism industry

whitePaper | September 24, 2021

The hospitality industry is evolving at an unprecedented pace. Properties must solve for expanded and differentiated guest expectations driven by new technologies and changed traveler behavior, as well as create improved operating efficiencies through automated solutions. The emergence of COVID-19 sent shockwaves throughout the travel industry, forcing operators to think of innovative ways to provide guests with an environment that makes them feel safe while optimizing the operators’ finances. As a result, connectivity has become a major factor in guests’ overall experience and satisfaction. Many of these solutions rely on autonomous data collection and wireless control requiring low latency, increased connection capacity and high reliability -- the three pillars of 5G. Robust wireless connectivity enables properties to understand their guests’ behaviors and how efficiently their property is being operated.

whitePaper | June 6, 2022

About the Ocean Panel The High Level Panel for a Sustainable Ocean Economy (Ocean Panel) is a unique initiative by 16 world leaders who are building momentum for a sustainable ocean economy in which effective protection, sustainable production and equitable prosperity go hand in hand. By enhancing humanity's relationship with the ocean, bridging ocean health and wealth, working with diverse stakeholders and harnessing the latest knowledge, the Ocean Panel aims to facilitate a better, more resilient future for people and the planet

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

whitePaper | July 14, 2022

10,000 Transactions is defined as ten thousand unique transactions processed through the Oracle Cloud Service. Transactions may describe various transaction types, including but not limited to sales, returns, exchanges, loyalty transactions, deal transactions, gift card transactions, inventory transactions, petty cash transactions, and/or administrative transactions. For the purposes of Oracle Hospitality Integration Cloud Service, a transaction is defined as a paired message unit consisting of a single request and a corresponding response, which can be initiated from either Oracle or the connected external system. 10,000 transactions are measured on a monthly basis and may describe various transaction types, including but not limited to reservation, rate, availability, profile, membership, configuration, and/or administrative data.

whitePaper | February 22, 2020

For most travel managers, corporate travel spend is expected to decrease while expectations for a pleasurable travel experience remain high. Of travel dollars going toward internal initiatives alone, most companies already spend more than 50% of their budget. In response, Advito’s April Bridgeman and LinkedIn’s Leslie Hadden share their tips to faciliate the most practical, enjoyable and cost-effective travel experiences for employees.

whitePaper | October 31, 2022

This report shows how updates introduced by Airbnb are diverting bookings away from Europe's busiest tourist hotspots towards lesser visited areas and extending the dispersal of tourism that started with the pandemic.