The State of Data and Analytics in Travel Report

whitePaper | March 15, 2023

The ACCC welcomes the opportunity to provide input to the development of a new aviation White Paper. A competitive airline sector is vital to meet the needs of consumers and the economy more broadly, especially for a large country as geographically dispersed as Australia. Rivalry between airlines can deliver more routes, a greater choice of products, cheaper airfares, more reliable services and better customer service.

whitePaper | July 20, 2021

The travel industry is at an inflection point as it recovers from the impact of the Covid-19 pandemic. The confluence of a shift in consumer mindset, recognition of travel and tourism as an economic driver, and more robust acknowledgment on Wall Street of compatibility between profit and Environmental, Social and Governance (ESG) standards, creates the optimal time to focus on a more sustainable future.

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | December 31, 2019

The European travel space is a lucrative business for sites offering accommodations, flights and vacation packages. People in Europe have an average per capita purchasing power of close to €15K and tend to travel more than any other region in the world. But as this report will show, traffic and user acquisition statistics for top travel sites tend to differ when looked at in terms of country, device, category or sector.

whitePaper | October 31, 2022

This report shows how updates introduced by Airbnb are diverting bookings away from Europe's busiest tourist hotspots towards lesser visited areas and extending the dispersal of tourism that started with the pandemic.