Will international tourism offices remain relevant?

March 20, 2017

In the past decade, DMO head offices and ITOs have focused on adapting their tactics to the rapid shift in digital marketing. Most have not had the time to step back and assess the impact on team structure and functions. ITOs used to operate fairly independently. This is rapidly changing as geographic borders become less relevant and specific digital marketing expertise is driven by head office.

Spotlight

Brightspark Travel USA

For over 50 years, Brightspark Travel has been working closely with educators and directors to craft custom educational and performance tours that inspire learning and foster creativity in students. Based in Chicago, Illinois, Brightspark has regional offices throughout the U.S. that allow us to deliver the best possible education travel experience. Our nationwide team is made up of former teachers and performance directors who are dedicated to providing a rewarding, stress-free experience, from concept to completion.

OTHER WHITEPAPERS
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A GUIDE TO YOUR BUSINESS TRAVEL EXPENSES

whitePaper | November 1, 2019

The world of business travel expenses can be a minefield: keeping track of all those invoices and receipts, especially if they come in at different times from different suppliers, some by email, some printed, and some even written out by hand, can be a challenging and time consuming process. In order to sort through the paperwork and ensure your accounts add up, you need to not only keep organised, but have clear guidelines in place for to what you can and cannot expense, as well as any budget limits.

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Virtual collaboration: Enhancing your travel program

whitePaper | March 2, 2020

Integrating virtual collaboration in your managed travel program can make you much more important to your business. It extends your reach to include a strategic responsibility for virtual collaboration, which no one else has picked up in most companies. It also presents a new savings opportunity. This white paper offers a starting point to embark on the total collaboration journey.

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The future of hospitality

whitePaper | February 1, 2022

The global hospitality sector has been hit hard by the COVID-19 crisis. Restaurants, hotels, casinos, and sporting venues have stood empty for months as governments and public health authorities acted to contain the spread of the coronavirus. These organizations moved swiftly to mitigate the impact on their business, furloughing staff, reducing costs, pivoting online, and more, until given the green light to reopen.

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MAKING TRAVEL INCLUSIVE FOR ALL

whitePaper | October 10, 2022

Travel has probably crossed all of our minds at some point in the last few months. Holidays abroad, daytrips with the kids, or music festivals are all familiar summer experiences that require us to think about how we’ll get from A to B. But for disabled people, travelling anywhere is far from easy. For many, this summer has been one of renewed excitement and opportunity, with international travel being possible for the first time since the pandemic. Unfortunately, for people with disabilities, travel is all too often inaccessible, uncomfortable, and expensive. A recent survey found that two-thirds of the seven million Britons with limited mobility avoid flying altogether because it is so difficult.

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Crawl, Walk, Run, Fly Your Way to Digital Personalization.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

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Reimagining Tourism in the Era of the Metaverse

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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Spotlight

Brightspark Travel USA

For over 50 years, Brightspark Travel has been working closely with educators and directors to craft custom educational and performance tours that inspire learning and foster creativity in students. Based in Chicago, Illinois, Brightspark has regional offices throughout the U.S. that allow us to deliver the best possible education travel experience. Our nationwide team is made up of former teachers and performance directors who are dedicated to providing a rewarding, stress-free experience, from concept to completion.

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