FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS

whitePaper | September 18, 2022

There’s no doubt about it – hospitality is big business. The travel and tourism sector in the US alone generated over one and a half trillion dollars in 2015, employing more than seven and a half million people – roughly one out of every 18 Americans works, either directly or indirectly, in an industry that is related to travel or tourism. This seems to be increasing each year with business travel and related events, like conventions, being where the most growth will come from. That means a lot of people from all walks of life will be coming through your doors, all of them needing different things at different times.

whitePaper | February 9, 2021

With rapidly expanding business, there is always a need for travel and entertainment (T&E). Domestic or international travel may be required to connect with your customers and suppliers. Along with travel comes the need to submit an expense report and get reimbursed for your expenses. Travel costs make up the second largest controllable cost for most organizations, after salaries and benefits.

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

whitePaper | October 13, 2022

Based on present trends, we believe it will be possible for some airlines and their partners to see a world of 100% Offers and Orders by 2030. This means that full capabilities, based on global open standards and a modular architecture, need to be ready and available for any airline that wishes to embark on this journey. In partnership with key industry players, IATA has published a vision of a world with 100% Offers and Orders. The New Distribution Capability (NDC) has been a catalyst in this journey to airline retailing. However, many implementations sell rely on legacy artefacts such as filed fares, booking classes, PNRs and E-Tickets/EMDs. Vendors are developing retailing plaƞorms in this context, however, so far, none of them propose a completely legacy-free environment with Offers and Orders only.

whitePaper | May 10, 2022

The Travel & Tourism Development Index (TTDI) 2021 is an evolution of the 15-year-old Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum’s Platform for Shaping the Future of Mobility. This revised index serves as a strategic benchmarking tool for policy-makers, companies and complementary sectors to advance the future development of the Travel and Tourism (T&T) sector by providing unique insights into the strengths and development areas of each country/economy to enhance the realization of sector potential and growth. Furthermore, it serves as a platform for multistakeholder dialogue to understand and anticipate emerging trends and risks in global T&T, direct policies, practices and investment decisions, and accelerate new models that ensure the longevity of this important sector.