INSPIRATION TO DESTINATION CONTENT MARKETING FOR TRAVEL BRANDS

whitePaper | May 20, 2021

Forecasting is a decision-making tool that helps businesses cope with the impact of the future’s uncertainty by examining historical data and trends. Businesses across every industry need to forecast components of their operations, and that is particularly important, and challenging, in times of uncertainty. Actionable forecasts in the Travel and Hospitality industry bring particular value: how many guests will arrive and when, how to staff accordingly, adjusting inventory positions, modelling the impact of promotions/events on business performance, optimising pricing/revenue management, and projecting revenue/cash flow. Forecast too high and the business will be inefficient with resources: likely buying too much product, facing potential spoilage or waste, while also missing opportunities to invest capital elsewhere.

whitePaper | September 22, 2022

Travel & Tourism are intrinsically linked to biodiversity and nature. Over half of Travel & Tourism demand is driven by the desire to explore nature, whether it is an international safari of a lifetime or a day trip exploring the countryside. Furthermore, Travel & Tourism is one of six economic sectors with over 80% of its goods and services highly dependent on nature. Similarly, conservation efforts, protected areas and local economies are fuelled by Travel & Tourism revenue and the presence of visitors. In literary terms, nature and biodiversity are the book and the Travel & Tourism sector is the publisher. This interdependence places our sector in a unique position to protect our planet’s natural wonders.

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

whitePaper | August 15, 2022

NFTs and Web3 can completely transform businesses and their ability to grow faster and more strategically. From completely new governance structures, which today are mainly found in the form of decentralized autonomous organizations (DAOs), to the tokenization of digital assets with NFTs, completely new strategic opportunities arise for companies.

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

whitePaper | January 30, 2023

Paired with changing workforce dynamics, contact centers are coping with issues such as economic uncertainty, customer vulnerability, an increase in global compliance regulations and ongoing pandemic-related disruptions — from the supply chain to employee health concerns. A perfect storm of external factors have led to higher interaction volumes and more complex customer conversations.