ADVENTURE TOURISM MARKET REPORT

whitePaper | August 22, 2022

Travel retail is a complex channel which includes airport retail (duty free & food services), cruise & ferry, border stores and other smaller channels. Airport retail is the biggest channel with a focus on international travellers. Retail is operated through a concession model which is costly for retailers which in turn must focus on high value and profit categories & products.

whitePaper | June 6, 2022

Trip-based models have been around for over half a century. In that time, they have improved in many ways. But their primary shortcoming—that they model trips independently of each other and not the people who make trips—can limit their ability to answer complex transportation planning questions. Activity-based models address this core limitation through microsimulation of individuals and generation of daily travel diaries and activity schedules. However, user concerns about activity-based models’ cost, complexity, and support have limited their wider adoption.

whitePaper | August 18, 2022

A vision for the perfect building What’s key is the synergy created in the building as a whole. It starts with the power that’s created using renewable sources of energy, which then feeds into the things that this power can do for the people within – from the infrastructure in the buildings right through to the emotional experience of the occupants, from the lowest parking level right through to the most exquisite penthouse suite.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | September 22, 2022

Travel & Tourism are intrinsically linked to biodiversity and nature. Over half of Travel & Tourism demand is driven by the desire to explore nature, whether it is an international safari of a lifetime or a day trip exploring the countryside. Furthermore, Travel & Tourism is one of six economic sectors with over 80% of its goods and services highly dependent on nature. Similarly, conservation efforts, protected areas and local economies are fuelled by Travel & Tourism revenue and the presence of visitors. In literary terms, nature and biodiversity are the book and the Travel & Tourism sector is the publisher. This interdependence places our sector in a unique position to protect our planet’s natural wonders.

whitePaper | March 10, 2022

The pandemic forced travelers—en masse—to shift their expectations completely and more rapidly than we’ve seen at any other time in history. It changed the playing field around travelers´ behaviors and habits, and caused them to rethink their personal purpose and reevaluate what’s important for them in their life. When it comes to travel, people care less about the way things were, and more about what they want from travel experiences now and into the future