MARRIOTT’S BOLD BID AND WHAT IT SAYS ABOUT LOYALTY IN TRAVEL

July 28, 2016

There has been a lot of talks recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

Spotlight

Fox World Travel

The passion to guide travelers to their desired destinations has led Fox World Travel to become one of the top travel companies in the country. We serve as the business travel management provider for more than 400 corporations across the globe, are the largest vacation travel agency in Wisconsin and are nationally recognized by Meetings Net for our meetings and incentive services.

OTHER WHITEPAPERS
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How to Create the Sustainable Travel Products CustomersWant

whitePaper | December 5, 2022

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.

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Next-gen hotel guests have checked in The changing guest experience

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

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The Future Of Blended Travel

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

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Decarbonizing Aviation

whitePaper | June 16, 2022

This paper provides data and context on the challenges, evaluates some of the proposed innovations and suggests ways to overcome potential blockers. In the introduction, we explain why the challenge of decarbonizing aviation is important and unsolved, what makes a good technology and then highlight 65 companies leading the charge in these areas.

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RESTARTING INTERNATIONAL AIR TRAVEL WITHIN ASEAN

whitePaper | June 24, 2021

In the six months since the white paper was initially written, the ten Southeast Asian countries which comprise the Association of Southeast Asian Nations (ASEAN) have continued to experience passenger traffic declines that are sharper than the global and AsiaPacific averages.

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The sharing economy: Does it have a place in your managed travel program?

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

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Spotlight

Fox World Travel

The passion to guide travelers to their desired destinations has led Fox World Travel to become one of the top travel companies in the country. We serve as the business travel management provider for more than 400 corporations across the globe, are the largest vacation travel agency in Wisconsin and are nationally recognized by Meetings Net for our meetings and incentive services.

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