Travel and Hospitality Propensity Digital Targeting Segments

July 12, 2017

Based on our Economic Cohorts® consumer segmentation system, Travel and Hospitality Propensity Digital Targeting Segments take into account both interest and capacity to buy. Our unique buying capacity insights are driven by the Economic Cohorts methodology, which differentiates consumers from our industry-leading measures of household economics first. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, the Travel, and Hospitality Targeting Segments offer a powerful tool for delivering the right message to the right audience.

Spotlight

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

OTHER WHITEPAPERS
news image

Oracle Hospitality Hotel Cloud Services

whitePaper | August 5, 2022

Oracle Hospitality Professional Foundation Cloud Service is the basis of Oracle Hospitality Application Suite enabled in a multi-tenant environment. Users are authorized to access all modules and features of the Oracle Cloud Service.

Read More
news image

Wi-Fi in Hospitality

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

Read More
news image

Oracle Hospitality HotelCloud Services

whitePaper | July 14, 2022

10,000 Transactions is defined as ten thousand unique transactions processed through the Oracle Cloud Service. Transactions may describe various transaction types, including but not limited to sales, returns, exchanges, loyalty transactions, deal transactions, gift card transactions, inventory transactions, petty cash transactions, and/or administrative transactions. For the purposes of Oracle Hospitality Integration Cloud Service, a transaction is defined as a paired message unit consisting of a single request and a corresponding response, which can be initiated from either Oracle or the connected external system. 10,000 transactions are measured on a monthly basis and may describe various transaction types, including but not limited to reservation, rate, availability, profile, membership, configuration, and/or administrative data.

Read More
news image

TRIP CHAIN TOKEN : TRIP

whitePaper | July 28, 2022

Since before COVID-19, the tourism industry has been based offline for too long and has not been able to take advantage of the rapid trend of online entry, making it difficult to respond to the rapidly diversifying travel needs of consumers. In addition, it was an industry that did not actually have a large operating profit even though sales were large due to chronic low margins and returns. However, as the COVID-19 pandemic hit directly, the travel industry began to collapse helplessly regardless of size. However, companies that need to make a comeback somehow are looking to respond to the new era while complementing their existing business models. And how can blockchain and virtual currency.

Read More
news image

Scaling NDC for the digital travel players

whitePaper | July 22, 2022

IATA is also aware of the “scalability challenges in the leisure market”. Many of our Airlines, Online Travel Agencies, MetaSearch Engines and other Leisure Travel partners have called on Amadeus to find solutions to this. Others have devised their own, and we are seeing some very innovative workarounds in the market.

Read More
news image

Stay How Corporate Travel Is Evolving

whitePaper | April 27, 2022

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. This is our digital world.

Read More

Spotlight

The Content Advisory

Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

Events