"Travel of tomorrow"

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

whitePaper | March 9, 2022

As network connectivity plays an increasingly important role in an intelligent converged infrastructure, hospitality owners and brands are challenged to find ways to leverage technology in order to improve their guest experience. Historically, most hotel networks weren’t designed from the ground up. Instead, they slowly evolved to support a hodgepodge of existing technologies such as DSL (digital subscriber line), DOCSIS (Data Over Cable Service Interface Specification), and G.hn (data transmission over telephone wiring, coaxial cables, power lines). While these technologies were adequate at the time and maximized the life-span of the current cabling infrastructure, guests continue to demand more from their hospitality network. Today, guests expect a modern hospitality network to offer power, wired and wireless connectivity, and an increasing number of new technologies such as internet of things (IoT) as part of their guest experience.

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

whitePaper | December 7, 2022

Despite significant advances throughout travel and tourism, many aspects of international travel remain encumbered by manual processes that are susceptible to fraud. For many years, aspiring voices from government and industry have advocated a vision of better travel experiences. A vision where outdated paper-based processes are replaced by modern digital processes that include strong identity assurance; and where passengers can travel from anywhere to anywhere using just their Digital Identity1 But as both the travel and tourism sectors – and the technology that underpins them – have been transformed, it is important for governments to begin developing their own strategies to deliver safe, secure and seamless travel for all international travelers, regardless of their mode of transport.

whitePaper | June 6, 2022

Trip-based models have been around for over half a century. In that time, they have improved in many ways. But their primary shortcoming—that they model trips independently of each other and not the people who make trips—can limit their ability to answer complex transportation planning questions. Activity-based models address this core limitation through microsimulation of individuals and generation of daily travel diaries and activity schedules. However, user concerns about activity-based models’ cost, complexity, and support have limited their wider adoption.

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations