GLOBAL BUYERS SURVEY

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | November 15, 2022

The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.

whitePaper | October 14, 2022

Spontaneity is highly associated with overall well-being.Spontaneous people are dependable, agreeable and more open to experience.Generally, people who plan less for their holidays have overall better well-being.People who are more spontaneous report enjoying their holidays more,and this has a substantial positive effect on well-being.

whitePaper | October 10, 2022

Carbon reduction is often the primary focus for business travel sustainability initiatives, as confirmed by research among travel managers and procurement officers commissioned for this report. While decarbonization is a critical imperative for the industry, reducing carbon is just one opportunity for improving overall sustainability across travel and meetings, particularly when it comes to the hotel stay. Here, being “green” is complex and encompasses waste management, energy and water conservation, and responsible sourcing – as well as wider sustainability goals such as social impact on employees and host communities.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | November 1, 2019

The world of business travel expenses can be a minefield: keeping track of all those invoices and receipts, especially if they come in at different times from different suppliers, some by email, some printed, and some even written out by hand, can be a challenging and time consuming process. In order to sort through the paperwork and ensure your accounts add up, you need to not only keep organised, but have clear guidelines in place for to what you can and cannot expense, as well as any budget limits.