A Study of the Effect of Advertising on Attracting Medical Tourism

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

whitePaper | March 15, 2022

t’s time to get back to in-person events – and to do so responsibly, in a way that minimises negative impacts on the environment. This white paper is designed to help travel and meetings professionals deliver the sustainable events their travellers and attendees expect.

whitePaper | December 7, 2022

Despite significant advances throughout travel and tourism, many aspects of international travel remain encumbered by manual processes that are susceptible to fraud. For many years, aspiring voices from government and industry have advocated a vision of better travel experiences. A vision where outdated paper-based processes are replaced by modern digital processes that include strong identity assurance; and where passengers can travel from anywhere to anywhere using just their Digital Identity1 But as both the travel and tourism sectors – and the technology that underpins them – have been transformed, it is important for governments to begin developing their own strategies to deliver safe, secure and seamless travel for all international travelers, regardless of their mode of transport.

whitePaper | July 20, 2022

It is our pleasure to present the second edition of our Hainan Travel Retail Whitepaper, discussing the challenges and opportunities for Hainan as it plays a role in reshaping retail business models in China. In light of ongoing travel restrictions due to the COVID-19 pandemic, many Chinese travellers and consumers are focusing on Hainan as their attention has shifted to the domestic market. Further, many market players are seeing Hainan as a sustainable travel retail market thanks to its healthy growth. 10 offshore duty-free shops in Hainan made outstanding contributions to annual sales exceeding CNY60 billion in 2021, achieving 84% YOY growth. The first China International Consumer Products Expo May 2021 turned out to be the largest high-end consumer products exhibitions in the Asia Pacific region.

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.