2019 Iowa Tourism Facts

November 21, 2018

Tourism in Iowa is about more than places to visit; it’s jobs, economic growth, quality of life, and revenue generation. It’s about investing in Iowa’s future. Iowa’s tourism and travel industry asks for your support and investment. In turn we offer revenue for the state that can be invested in roads, schools and community development.

Spotlight

Virgin Voyages

At Virgin Voyages, we love the wide ocean waves, the sting of salt spray and the anticipation for places and experiences unknown. It’s exhilarating! That’s how travel should always feel. Our people are the heart and soul of our business.

OTHER WHITEPAPERS
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BIG DATA FOR BETTER TOURISM POLICY,MANAGEMENT, AND SUSTAINABLE RECOVERY FROM COVID-19

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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TripLeverage Whitepaper

whitePaper | July 23, 2021

Business travel is a branch of the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide - which has more than doubled since 2000 - peaked at roughly 1.28 trillion U.S. dollars. Corporations use a wide variety of ways to book from legacy booking systems to using regular consumer websites. It has given rise to modern Corporate Booking Platforms that are specifically made for this purpose, based on this trend we identified an enormous opportunity for a crypto company to jump on this trend and be able to have an extremely disruptive and superior go to market strategy.

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Your guide to business traveler well-being

whitePaper | November 12, 2019

We’ve never had more ways to instantly connect with people halfway around the world, and yet we’ve never been so keen to meet our overseas colleagues, business partners and customers face to face. Traveling is at the heart of what we do and we believe business travel and creating these opportunities for our employees, customers and companies worldwide to interact in person brings great value. According to the Global Business Travel Association, global business travel spend is set to reach $1.7 trillion in 20221.

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Safeguarding the future of travel

whitePaper | July 8, 2021

This whitepaper explains: Travel is an ultra-high-risk sector for card acquirers because most payments are for future delivery. If merchants fail to fulfill a service for which they have taken payment (often months in advance) customers can recover their money from the acquirer by initiating chargeback. Acquirers traditionally demand substantial cash collateral (holdbacks) or other financial security from travel merchants to mitigate this risk. Holdbacks lock away substantial funds for travel companies and can therefore be highly damaging to liquidity. High-profile collapses and the COVID-19 crisis have driven acquirers to impose harsher terms or quit the travel sector completely.

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The Latest Trends in Europe’s Travel Space

whitePaper | December 31, 2019

The European travel space is a lucrative business for sites offering accommodations, flights and vacation packages. People in Europe have an average per capita purchasing power of close to €15K and tend to travel more than any other region in the world. But as this report will show, traffic and user acquisition statistics for top travel sites tend to differ when looked at in terms of country, device, category or sector.

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Spotlight

Virgin Voyages

At Virgin Voyages, we love the wide ocean waves, the sting of salt spray and the anticipation for places and experiences unknown. It’s exhilarating! That’s how travel should always feel. Our people are the heart and soul of our business.

Events