Destination and Tourism

ActivitySim ACTIVITY-BASED TRAVEL DEMAND MODELING BUILT BY AND FOR USERS

June 6, 2022

ActivitySim ACTIVITY-BASED
Trip-based models have been around for over half a century. In that time, they have improved in many ways. But their primary shortcoming—that they model trips independently of each other and not the people who make trips—can limit their ability to answer complex transportation planning questions. Activity-based models address this core limitation through microsimulation of individuals and generation of daily travel diaries and activity schedules. However, user concerns about activity-based
models’ cost, complexity, and support have limited their wider adoption.

Spotlight

The Advantage Travel Partnership

As the UK’s largest independent travel agent partnership, the leisure and business travel agents who are part of the group are each independently owned, but as a collective they produce over £4.5bn of travel sales each year, making us experts in every aspect of the travel industry. We are extremely proud of our travel agency partners and although their skills and travel knowledge are as different as the individuals themselves, they all share a passion for travel and a desire to tailor their travel services to the individual needs of their customers. As a partnership, we work closely with our agents to provide them with the tools to offer their customers the most inspirational, yet affordable, range of travel product – and all with the full financial protection you would expect of an organisation of our size.

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Spotlight

The Advantage Travel Partnership

As the UK’s largest independent travel agent partnership, the leisure and business travel agents who are part of the group are each independently owned, but as a collective they produce over £4.5bn of travel sales each year, making us experts in every aspect of the travel industry. We are extremely proud of our travel agency partners and although their skills and travel knowledge are as different as the individuals themselves, they all share a passion for travel and a desire to tailor their travel services to the individual needs of their customers. As a partnership, we work closely with our agents to provide them with the tools to offer their customers the most inspirational, yet affordable, range of travel product – and all with the full financial protection you would expect of an organisation of our size.

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