An Option For Your Managed Travel Program?

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

whitePaper | September 24, 2021

The hospitality industry is evolving at an unprecedented pace. Properties must solve for expanded and differentiated guest expectations driven by new technologies and changed traveler behavior, as well as create improved operating efficiencies through automated solutions. The emergence of COVID-19 sent shockwaves throughout the travel industry, forcing operators to think of innovative ways to provide guests with an environment that makes them feel safe while optimizing the operators’ finances. As a result, connectivity has become a major factor in guests’ overall experience and satisfaction. Many of these solutions rely on autonomous data collection and wireless control requiring low latency, increased connection capacity and high reliability -- the three pillars of 5G. Robust wireless connectivity enables properties to understand their guests’ behaviors and how efficiently their property is being operated.

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | October 1, 2022

As international travel recovers from the impact of a global pandemic, there are significant new opportunities ahead for the travel mobility market. Beyond expanding roaming services, 5G networks and eSIMs are just some of the solutions shaping the future of travel mobility

whitePaper | December 31, 2019

The European travel space is a lucrative business for sites offering accommodations, flights and vacation packages. People in Europe have an average per capita purchasing power of close to €15K and tend to travel more than any other region in the world. But as this report will show, traffic and user acquisition statistics for top travel sites tend to differ when looked at in terms of country, device, category or sector.