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. https://travel.report/Resources/Whitepapers/a06e39a8-0d67-48f5-bb61-c3e94ce2a33d_fcm_behavioural_economics_and_your_travel_program.pdf
whitepaper
BEHAVIORAL ECONOMICS AND YOUR TRAVEL PROGRAM
To change behaviors businesses need to first identify and understand the key problems or challenges travelers face. Then these insights into traveler friction can be used to tweak travel programs to achieve better compliance and engagement – and to reduce the human cost of frequent travel. DOWNLOAD