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. https://travel.report/Resources/Whitepapers/a7b190a6-9ab3-42d5-b18d-396a9f1beef8_Big-Data-Creating-360-degree-whitepaper.pdf
whitepaper
BIG DATA CREATING A 360-DEGREE VIEW OF THE CONNECTED TRAVELLER
The good news is that the data about customer interaction sits with you. But the big question is – what to do with this big data that can deliver value to the end customer and the travel service provider as well. The following represents a most impactful of the many benefits that can be derived by analyzing and making this big data work for you DOWNLOAD