Industry Outlook

Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery

June 1, 2022

Co-Op Marketing  for Destinations
Covid-19 is creating a make or break moment
for destination marketing. With the vital flow of
tourism traffic either interrupted or slowed by the
pandemic, many destinations find themselves cut
off from a critical source of funding used to drive
future promotion and help local communities
recover. Even worse, this situation has disrupted the
historic symbiotic relationship between destination
organizations and local tourism businesses like
hotels, tour operators, restaurants, and attractions
forcing them to make tough decisions about how to
stay visible to travelers during this difficult moment

Spotlight

Nippon Travel Agency Co., LTD

Established in 1905, Nippon Travel Agency is the oldest travel agency in Japan, as well as one of the most important DMC on a national level. The International Travel Division (ITD), officially founded in 1961, offers international exchange services for travelers visiting Japan. As a result, we have developed an extensive know-how as a leader in the tourism industry.

OTHER WHITEPAPERS
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21st Century Forecasting for the Travel & Hospitality Industry

whitePaper | May 20, 2021

Forecasting is a decision-making tool that helps businesses cope with the impact of the future’s uncertainty by examining historical data and trends. Businesses across every industry need to forecast components of their operations, and that is particularly important, and challenging, in times of uncertainty. Actionable forecasts in the Travel and Hospitality industry bring particular value: how many guests will arrive and when, how to staff accordingly, adjusting inventory positions, modelling the impact of promotions/events on business performance, optimising pricing/revenue management, and projecting revenue/cash flow. Forecast too high and the business will be inefficient with resources: likely buying too much product, facing potential spoilage or waste, while also missing opportunities to invest capital elsewhere.

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A fresh approach to business travel

whitePaper | November 26, 2022

In our white paper we dive into: Duty of care that looks after itself Approval processes that fall into line Clear data that supports decision making Technology developed around your needs Human support that continues to be irreplaceable

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Aviation White Paper - ACCC submission in response to terms of reference

whitePaper | March 15, 2023

The ACCC welcomes the opportunity to provide input to the development of a new aviation White Paper. A competitive airline sector is vital to meet the needs of consumers and the economy more broadly, especially for a large country as geographically dispersed as Australia. Rivalry between airlines can deliver more routes, a greater choice of products, cheaper airfares, more reliable services and better customer service.

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Next-gen hotel guests have checked in The changing guest experience

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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Business travel safety 101: Keeping employees safe on the road

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

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Spotlight

Nippon Travel Agency Co., LTD

Established in 1905, Nippon Travel Agency is the oldest travel agency in Japan, as well as one of the most important DMC on a national level. The International Travel Division (ITD), officially founded in 1961, offers international exchange services for travelers visiting Japan. As a result, we have developed an extensive know-how as a leader in the tourism industry.

Events