Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Brittain Resorts & Hotels

Brittain Resorts & Hotels (BRH) is a full-service hospitality management company providing multi-layered expertise in all disciplines of hotel and resort operations. Since 1943, BRH has been enriching the lives of its team members, guests, partners, and the communities they serve by providing exceptional guest experiences, a supportive work environment, and superior returns. With over 4,000 rooms, suites, and condos in the portfolio, the company currently operates 20+ hotels and resorts and 40+ restaurants & bars within the United States.

OTHER WHITEPAPERS
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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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TravelPerk Privacy Whitepaper

whitePaper | October 22, 2022

Customers’ trust is TravelPerk's most valuable asset. Protecting customers’ personal data is pivotal to upholding that trust. The purpose of this document is to provide customers and potential customers with transparency as to the practical measures which TravelPerk takes to comply with global regulatory requirements.

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Deploying next-generation airline loyalty programs

whitePaper | November 15, 2022

The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.

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Automated Travel and Entertainment (T&E) Expense Management

whitePaper | February 9, 2021

With rapidly expanding business, there is always a need for travel and entertainment (T&E). Domestic or international travel may be required to connect with your customers and suppliers. Along with travel comes the need to submit an expense report and get reimbursed for your expenses. Travel costs make up the second largest controllable cost for most organizations, after salaries and benefits.

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Co-Op Marketing for Destinations: The Path Forward for Covid-19 Recovery

whitePaper | June 1, 2022

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off from a critical source of funding used to drive future promotion and help local communities recover. Even worse, this situation has disrupted the historic symbiotic relationship between destination organizations and local tourism businesses like hotels, tour operators, restaurants, and attractions forcing them to make tough decisions about how to stay visible to travelers during this difficult moment

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From Digital Tower To Digital Airport

whitePaper | February 28, 2022

the Digital Control Tower Was Once a Niche Concept. Now Its reality For a Growing Number Of Airports Worldwide.

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Spotlight

Brittain Resorts & Hotels

Brittain Resorts & Hotels (BRH) is a full-service hospitality management company providing multi-layered expertise in all disciplines of hotel and resort operations. Since 1943, BRH has been enriching the lives of its team members, guests, partners, and the communities they serve by providing exceptional guest experiences, a supportive work environment, and superior returns. With over 4,000 rooms, suites, and condos in the portfolio, the company currently operates 20+ hotels and resorts and 40+ restaurants & bars within the United States.

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