CONTENT MARKETING STRATEGY FOR EXECUTIVES

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

whitePaper | August 18, 2022

A practical guide for airline modernization based on massive deployments of mission-critical technology and transformation programs in air cargo, airline operations and crew management, loyalty, and passenger services

whitePaper | November 1, 2019

The world of business travel expenses can be a minefield: keeping track of all those invoices and receipts, especially if they come in at different times from different suppliers, some by email, some printed, and some even written out by hand, can be a challenging and time consuming process. In order to sort through the paperwork and ensure your accounts add up, you need to not only keep organised, but have clear guidelines in place for to what you can and cannot expense, as well as any budget limits.

whitePaper | June 6, 2022

Trip-based models have been around for over half a century. In that time, they have improved in many ways. But their primary shortcoming—that they model trips independently of each other and not the people who make trips—can limit their ability to answer complex transportation planning questions. Activity-based models address this core limitation through microsimulation of individuals and generation of daily travel diaries and activity schedules. However, user concerns about activity-based models’ cost, complexity, and support have limited their wider adoption.

whitePaper | March 9, 2022

As network connectivity plays an increasingly important role in an intelligent converged infrastructure, hospitality owners and brands are challenged to find ways to leverage technology in order to improve their guest experience. Historically, most hotel networks weren’t designed from the ground up. Instead, they slowly evolved to support a hodgepodge of existing technologies such as DSL (digital subscriber line), DOCSIS (Data Over Cable Service Interface Specification), and G.hn (data transmission over telephone wiring, coaxial cables, power lines). While these technologies were adequate at the time and maximized the life-span of the current cabling infrastructure, guests continue to demand more from their hospitality network. Today, guests expect a modern hospitality network to offer power, wired and wireless connectivity, and an increasing number of new technologies such as internet of things (IoT) as part of their guest experience.

whitePaper | March 19, 2022

Tourism in the region has been rapidly transforming for decades. Rising regional incomes and shifting consumer consciousness have shaped the growth of intraregional travel and customer preferences. Global megatrends such as digitalization and globalization have also influenced the sector. Yet even among these major changes, the COVID- 19 pandemic stands as a milestone in tourism’s development in our region. Existing trends, such as digitalization, have been accelerated, and industry faces new demands in areas such as health and safety protocols. Many tourism businesses across the region are thus reimagining the future of tourism and their place in it.