INDUSTRY OUTLOOK

COVID-19 AND THE FUTURE OF TOURISM IN ASIA AND THE PACIFIC

March 19, 2022

COVID-19 AND THE FUTURE
Tourism in the region has been rapidly transforming for decades. Rising regional incomes
and shifting consumer consciousness have shaped the growth of intraregional travel and
customer preferences. Global megatrends such as digitalization and globalization have
also influenced the sector.
Yet even among these major changes, the COVID- 19 pandemic stands as a milestone
in tourism’s development in our region. Existing trends, such as digitalization, have
been accelerated, and industry faces new demands in areas such as health and safety
protocols. Many tourism businesses across the region are thus reimagining the future
of tourism and their place in it.

Spotlight

Travel Leaders - Market Square Travel

When you travel with us, we take personal responsibility to ensure your trip is hassle-free and enjoyable. We are your personal travel advocate to help you with planning every detail of your journey, customized to your unique taste, interests and budget. We provide you with tips, advice and insights that only trained and experienced professional travel agents can offer. We can handle every little detail of your trip from airport transfers to restaurant recommendations—and everything in-between so you can simply relax and enjoy your vacation. And we can offer you access to specials that are only available through us.

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Your guide to business traveler well-being

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We’ve never had more ways to instantly connect with people halfway around the world, and yet we’ve never been so keen to meet our overseas colleagues, business partners and customers face to face. Traveling is at the heart of what we do and we believe business travel and creating these opportunities for our employees, customers and companies worldwide to interact in person brings great value. According to the Global Business Travel Association, global business travel spend is set to reach $1.7 trillion in 20221.

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The hotel of the future 2022

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019

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Next-gen hotel guests have checked in The changing guest experience

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When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

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Virtual collaboration: Enhancing your travel program

whitePaper | March 2, 2020

Integrating virtual collaboration in your managed travel program can make you much more important to your business. It extends your reach to include a strategic responsibility for virtual collaboration, which no one else has picked up in most companies. It also presents a new savings opportunity. This white paper offers a starting point to embark on the total collaboration journey.

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The Evolving Digital State of the North American Travel Industry

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

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Spotlight

Travel Leaders - Market Square Travel

When you travel with us, we take personal responsibility to ensure your trip is hassle-free and enjoyable. We are your personal travel advocate to help you with planning every detail of your journey, customized to your unique taste, interests and budget. We provide you with tips, advice and insights that only trained and experienced professional travel agents can offer. We can handle every little detail of your trip from airport transfers to restaurant recommendations—and everything in-between so you can simply relax and enjoy your vacation. And we can offer you access to specials that are only available through us.

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