Destination digital

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

whitePaper | September 18, 2022

There’s no doubt about it – hospitality is big business. The travel and tourism sector in the US alone generated over one and a half trillion dollars in 2015, employing more than seven and a half million people – roughly one out of every 18 Americans works, either directly or indirectly, in an industry that is related to travel or tourism. This seems to be increasing each year with business travel and related events, like conventions, being where the most growth will come from. That means a lot of people from all walks of life will be coming through your doors, all of them needing different things at different times.

whitePaper | July 14, 2022

10,000 Transactions is defined as ten thousand unique transactions processed through the Oracle Cloud Service. Transactions may describe various transaction types, including but not limited to sales, returns, exchanges, loyalty transactions, deal transactions, gift card transactions, inventory transactions, petty cash transactions, and/or administrative transactions. For the purposes of Oracle Hospitality Integration Cloud Service, a transaction is defined as a paired message unit consisting of a single request and a corresponding response, which can be initiated from either Oracle or the connected external system. 10,000 transactions are measured on a monthly basis and may describe various transaction types, including but not limited to reservation, rate, availability, profile, membership, configuration, and/or administrative data.

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.