Disrupting the Travel and Tourism industry

February 5, 2019

Tourism marketing aims to present a traveller with a vision of a destination, hospitality accommodation or event that will raise his intention to travel and hence lead to a booking. Virtual reality (VR) is a software-created artificial environment presented to the senses in a way that makes the user feel that they are immersed in a real environment; one in which they can navigate, and with which they can interact.

Spotlight

Travel Leaders - Market Square Travel

When you travel with us, we take personal responsibility to ensure your trip is hassle-free and enjoyable. We are your personal travel advocate to help you with planning every detail of your journey, customized to your unique taste, interests and budget. We provide you with tips, advice and insights that only trained and experienced professional travel agents can offer. We can handle every little detail of your trip from airport transfers to restaurant recommendations—and everything in-between so you can simply relax and enjoy your vacation. And we can offer you access to specials that are only available through us.

OTHER WHITEPAPERS
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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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Virtual collaboration: Enhancing your travel program

whitePaper | March 2, 2020

Integrating virtual collaboration in your managed travel program can make you much more important to your business. It extends your reach to include a strategic responsibility for virtual collaboration, which no one else has picked up in most companies. It also presents a new savings opportunity. This white paper offers a starting point to embark on the total collaboration journey.

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Reimagining Tourism in the Era of the Metaverse

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

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Business travel safety 101: Keeping employees safe on the road

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

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Three Strategies to Future-Proof Your Contact Center

whitePaper | January 30, 2023

Paired with changing workforce dynamics, contact centers are coping with issues such as economic uncertainty, customer vulnerability, an increase in global compliance regulations and ongoing pandemic-related disruptions — from the supply chain to employee health concerns. A perfect storm of external factors have led to higher interaction volumes and more complex customer conversations.

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How Travel and Hospitality Companies are Transforming their Customer Experience in the Age of Kayak, Airbnb and Uber

whitePaper | February 16, 2020

In the competitive hospitality industry customers are demanding a better, more personalized experience. Despite increased consumer spending, operational expenses are putting brands under pressure leading them to search for new efficiency. Mergers, new partnerships, personalization, and digitization are causing the volumes of data to grow. Older technologies aren’t keeping up with the change despite rising maintenance costs. Travel companies must contend with a complex set of ever-changing products and services. Hospitality companies require the ability to provide premium services at a lower cost. Meanwhile, airlines are forced to compete with low-cost alternatives.

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Spotlight

Travel Leaders - Market Square Travel

When you travel with us, we take personal responsibility to ensure your trip is hassle-free and enjoyable. We are your personal travel advocate to help you with planning every detail of your journey, customized to your unique taste, interests and budget. We provide you with tips, advice and insights that only trained and experienced professional travel agents can offer. We can handle every little detail of your trip from airport transfers to restaurant recommendations—and everything in-between so you can simply relax and enjoy your vacation. And we can offer you access to specials that are only available through us.

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