Does Virtual Reality Have a Place in Travel?

May 17, 2017

Virtual reality could change the way people consumer travel content but are consumers ready to embrace this new technology and is it worth travel brands investing today? This white paper explores market conditions and the business case for virtual reality both now and in the future.

Spotlight

Kuoni Switzerland

Kuoni Switzerland is the biggest and best known travel organization of Switzerland. For more than 100 years we have ensured that travel dreams come true for millions of people. The challenge to fulfil the wide range of travel expectations of our customers is the passion of our employees.

OTHER WHITEPAPERS
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Ten Principles for Sustainable Destinations: Charting a new path forward for travel and tourism

whitePaper | September 27, 2022

The World Economic Forum’s Global Future Council on Sustainable Tourism has developed the following principles to guide businesses, governments, destinations, travellers and resident communities to better design and manage tourism destinations and practices for many years to come. Over the past 50 years, international arrivals have grown from 200 million to close to 1.6 billion. This tremendous growth in international connectivity and travel has had countless economic and societal benefits worldwide, not least the contribution of 10% of global GDP in recent years and as the generator of 1 in every 10 jobs

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Better travel & tourism,better world

whitePaper | November 2, 2022

Travel & Tourism (T&T) has enjoyed immense success over the past seventy years. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits.Having grown rapidly since the 1950s, T&T took off in the 2000s withii the advent of affordable international travel. Today, it accounts for around 10% of global GDP and up to 70% of GDP in some countries (see Figure 2).Not surprisingly, T&T is now considered strategically important, both nationally and internationally.

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The force of change in the travel experience

whitePaper | March 10, 2022

The pandemic forced travelers—en masse—to shift their expectations completely and more rapidly than we’ve seen at any other time in history. It changed the playing field around travelers´ behaviors and habits, and caused them to rethink their personal purpose and reevaluate what’s important for them in their life. When it comes to travel, people care less about the way things were, and more about what they want from travel experiences now and into the future

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The vendors’ view on the transition to a world of Offers and Orders

whitePaper | October 13, 2022

Based on present trends, we believe it will be possible for some airlines and their partners to see a world of 100% Offers and Orders by 2030. This means that full capabilities, based on global open standards and a modular architecture, need to be ready and available for any airline that wishes to embark on this journey. In partnership with key industry players, IATA has published a vision of a world with 100% Offers and Orders. The New Distribution Capability (NDC) has been a catalyst in this journey to airline retailing. However, many implementations sell rely on legacy artefacts such as filed fares, booking classes, PNRs and E-Tickets/EMDs. Vendors are developing retailing plaƞorms in this context, however, so far, none of them propose a completely legacy-free environment with Offers and Orders only.

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The Latest Trends in Europe’s Travel Space

whitePaper | December 31, 2019

The European travel space is a lucrative business for sites offering accommodations, flights and vacation packages. People in Europe have an average per capita purchasing power of close to €15K and tend to travel more than any other region in the world. But as this report will show, traffic and user acquisition statistics for top travel sites tend to differ when looked at in terms of country, device, category or sector.

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Stay How Corporate Travel Is Evolving

whitePaper | April 27, 2022

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. This is our digital world.

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Spotlight

Kuoni Switzerland

Kuoni Switzerland is the biggest and best known travel organization of Switzerland. For more than 100 years we have ensured that travel dreams come true for millions of people. The challenge to fulfil the wide range of travel expectations of our customers is the passion of our employees.

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