FACEBOOK MARKETING FOR TOURISM ORGANIZATIONS

April 18, 2018

Facebook is on a social mission to make the world more open and connected. Since its humble beginnings in a Harvard dorm room in 2004, Facebook has grown to become the dominant social network in the world with over 1 billion users and the distinction as the number one social media website in 127 countries. By focusing on personal connections through the site’s News Feed, chat and messaging features, Facebook has become the website Internet users spend the most time on.

Spotlight

Kompas d.d.

Kompas is one of the most important travel companies in Europe and most definitely one and only genuine Adriatic Ambassador. Based in Slovenia, Kompas connects all the important European markets with its wide range of premium, classic and innovative travel services, which are handled by an impressive and extensive national and global network of 20 Kompas offices located all around Europe and in the USA.

OTHER WHITEPAPERS
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The State of Hospitality Distribution: Direct Bookings

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

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5 themes shaping travel & hospitality in 2020

whitePaper | December 6, 2019

2019 was a year of expansion for hospitality worldwide. More people were travelling, as the growing global middle class flexed its spending power. Travellers became increasingly discerning as digital platforms gave consumers a greater ability to choose exactly what they wanted from their hotel experience. Anticipating even more growth, the global hospitality development pipeline hit a record high, with hundreds of thousands of rooms under construction worldwide.1 But what does 2020 hold for the hospitality sector? Against the background of an uncertain global economy, a wave of new capacity coming onstream and – above all – ever more discerning, digitally-empowered consumers to delight, how will hotels compete and maintain or grow their profitability? This article identifies five themes that will shape the industry over the next 12 months, and beyond.

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Business travel safety 101: Keeping employees safe on the road

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

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How Travel and Hospitality Companies are Transforming their Customer Experience in the Age of Kayak, Airbnb and Uber

whitePaper | February 16, 2020

In the competitive hospitality industry customers are demanding a better, more personalized experience. Despite increased consumer spending, operational expenses are putting brands under pressure leading them to search for new efficiency. Mergers, new partnerships, personalization, and digitization are causing the volumes of data to grow. Older technologies aren’t keeping up with the change despite rising maintenance costs. Travel companies must contend with a complex set of ever-changing products and services. Hospitality companies require the ability to provide premium services at a lower cost. Meanwhile, airlines are forced to compete with low-cost alternatives.

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Maximizing revenue across the traveler’s journey

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

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BIG DATA FOR BETTER TOURISM POLICY,MANAGEMENT, AND SUSTAINABLE RECOVERY FROM COVID-19

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

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Spotlight

Kompas d.d.

Kompas is one of the most important travel companies in Europe and most definitely one and only genuine Adriatic Ambassador. Based in Slovenia, Kompas connects all the important European markets with its wide range of premium, classic and innovative travel services, which are handled by an impressive and extensive national and global network of 20 Kompas offices located all around Europe and in the USA.

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