Five Global Travel Trends that will make the year APACs inbound tourism takes off

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | November 2, 2022

Travel & Tourism (T&T) has enjoyed immense success over the past seventy years. By driving economic growth, shaping communities and connecting people worldwide, the sector has unlocked countless social benefits.Having grown rapidly since the 1950s, T&T took off in the 2000s withii the advent of affordable international travel. Today, it accounts for around 10% of global GDP and up to 70% of GDP in some countries (see Figure 2).Not surprisingly, T&T is now considered strategically important, both nationally and internationally.

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

whitePaper | October 13, 2022

Based on present trends, we believe it will be possible for some airlines and their partners to see a world of 100% Offers and Orders by 2030. This means that full capabilities, based on global open standards and a modular architecture, need to be ready and available for any airline that wishes to embark on this journey. In partnership with key industry players, IATA has published a vision of a world with 100% Offers and Orders. The New Distribution Capability (NDC) has been a catalyst in this journey to airline retailing. However, many implementations sell rely on legacy artefacts such as filed fares, booking classes, PNRs and E-Tickets/EMDs. Vendors are developing retailing plaƞorms in this context, however, so far, none of them propose a completely legacy-free environment with Offers and Orders only.

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

whitePaper | October 1, 2022

As international travel recovers from the impact of a global pandemic, there are significant new opportunities ahead for the travel mobility market. Beyond expanding roaming services, 5G networks and eSIMs are just some of the solutions shaping the future of travel mobility