German Travel Consumer 2018: The German Consumer and Travel Market in 2018

whitePaper | January 5, 2020

The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.

whitePaper | February 9, 2021

With rapidly expanding business, there is always a need for travel and entertainment (T&E). Domestic or international travel may be required to connect with your customers and suppliers. Along with travel comes the need to submit an expense report and get reimbursed for your expenses. Travel costs make up the second largest controllable cost for most organizations, after salaries and benefits.

whitePaper | August 26, 2022

As we learnt to embrace digital transformation, we were challenged to also ensure that our workforce was equipped with the necessary skills to keep up with digitalization. Organizations across the globe had to become more agile and pivot quickly, all while keeping environmental sustainability and a positive societal impact at the core. Two years on, our ambition is greater than ever. The road towards a digital future requires a digital ecosystem to create an even better future.

whitePaper | November 26, 2022

In our white paper we dive into: Duty of care that looks after itself Approval processes that fall into line Clear data that supports decision making Technology developed around your needs Human support that continues to be irreplaceable

whitePaper | December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

whitePaper | December 6, 2019

2019 was a year of expansion for hospitality worldwide. More people were travelling, as the growing global middle class flexed its spending power. Travellers became increasingly discerning as digital platforms gave consumers a greater ability to choose exactly what they wanted from their hotel experience. Anticipating even more growth, the global hospitality development pipeline hit a record high, with hundreds of thousands of rooms under construction worldwide.1 But what does 2020 hold for the hospitality sector? Against the background of an uncertain global economy, a wave of new capacity coming onstream and – above all – ever more discerning, digitally-empowered consumers to delight, how will hotels compete and maintain or grow their profitability? This article identifies five themes that will shape the industry over the next 12 months, and beyond.