Guide to Digital Marketing for Tours, Activities, & Attractions

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

whitePaper | May 4, 2022

As we begin to imagine a post-COVID reality, the imperative is to attract once again the millions of people now discouraged from booking flights as a result of confusion over travel requirements, and also to ensure as an industry we are prepared for future health crise The Harmonising Air Travel White Paper is ambitious and far sighted, and was created in consultation with a broad range of aviation stakeholders.

whitePaper | October 13, 2022

Based on present trends, we believe it will be possible for some airlines and their partners to see a world of 100% Offers and Orders by 2030. This means that full capabilities, based on global open standards and a modular architecture, need to be ready and available for any airline that wishes to embark on this journey. In partnership with key industry players, IATA has published a vision of a world with 100% Offers and Orders. The New Distribution Capability (NDC) has been a catalyst in this journey to airline retailing. However, many implementations sell rely on legacy artefacts such as filed fares, booking classes, PNRs and E-Tickets/EMDs. Vendors are developing retailing plaƞorms in this context, however, so far, none of them propose a completely legacy-free environment with Offers and Orders only.

whitePaper | December 6, 2022

The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.

whitePaper | August 18, 2022

A vision for the perfect building What’s key is the synergy created in the building as a whole. It starts with the power that’s created using renewable sources of energy, which then feeds into the things that this power can do for the people within – from the infrastructure in the buildings right through to the emotional experience of the occupants, from the lowest parking level right through to the most exquisite penthouse suite.

whitePaper | September 28, 2022

5G allows IoT devices to communicate and share data faster than ever. 5G boosts cellular bandwidth, making it easier to network large numbers of IoT devices together. 5G offers ultra-low latency that reduces data processing and internet response times.