Travel Technology, Industry Outlook

Guide to Digital Marketing for Tours, Activities, & Attractions

April 6, 2022

Guide to Digital Marketing
Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

Spotlight

Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts is a diverse chain of Hotels both in Sri Lanka and Maldives. It is a member of John Keells Holdings PLC which is the largest listed conglomerate in Sri Lanka with interest in sectors such as Leisure, Transportation, Property, Consumer Food & Retail, Financial services, Information Technology, Business Process Operations and Plantations.

OTHER WHITEPAPERS
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Four key levers for large-scale digital transformation success

whitePaper | August 18, 2022

A practical guide for airline modernization based on massive deployments of mission-critical technology and transformation programs in air cargo, airline operations and crew management, loyalty, and passenger services

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Business travel safety 101: Keeping employees safe on the road

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

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Next Generation of Guest Experience in Hospitality

whitePaper | September 24, 2021

The hospitality industry is evolving at an unprecedented pace. Properties must solve for expanded and differentiated guest expectations driven by new technologies and changed traveler behavior, as well as create improved operating efficiencies through automated solutions. The emergence of COVID-19 sent shockwaves throughout the travel industry, forcing operators to think of innovative ways to provide guests with an environment that makes them feel safe while optimizing the operators’ finances. As a result, connectivity has become a major factor in guests’ overall experience and satisfaction. Many of these solutions rely on autonomous data collection and wireless control requiring low latency, increased connection capacity and high reliability -- the three pillars of 5G. Robust wireless connectivity enables properties to understand their guests’ behaviors and how efficiently their property is being operated.

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Hospitality Takes the Digital Highway

whitePaper | June 21, 2022

consumer trends, will chart the new age of travel. It is, therefore, imperative that the industry not only meets the ongoing requirements, but also anticipates its talent requirements for the future. By 2029, it is expected to account for about 53 million jobs.

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STAY GREEN: THE CENTRAL ROLE OF THE HOTEL IN SUSTAINABLE BUSINESS TRAVEL, MEETINGS, AND EVENTS

whitePaper | October 10, 2022

Carbon reduction is often the primary focus for business travel sustainability initiatives, as confirmed by research among travel managers and procurement officers commissioned for this report. While decarbonization is a critical imperative for the industry, reducing carbon is just one opportunity for improving overall sustainability across travel and meetings, particularly when it comes to the hotel stay. Here, being “green” is complex and encompasses waste management, energy and water conservation, and responsible sourcing – as well as wider sustainability goals such as social impact on employees and host communities.

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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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Spotlight

Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts is a diverse chain of Hotels both in Sri Lanka and Maldives. It is a member of John Keells Holdings PLC which is the largest listed conglomerate in Sri Lanka with interest in sectors such as Leisure, Transportation, Property, Consumer Food & Retail, Financial services, Information Technology, Business Process Operations and Plantations.

Events