Holiday digital marketing For the travel and tourism industry

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

whitePaper | May 4, 2022

As we begin to imagine a post-COVID reality, the imperative is to attract once again the millions of people now discouraged from booking flights as a result of confusion over travel requirements, and also to ensure as an industry we are prepared for future health crise The Harmonising Air Travel White Paper is ambitious and far sighted, and was created in consultation with a broad range of aviation stakeholders.

whitePaper | February 15, 2022

The travel and expense paradigm, as we knew it, is being forced to change as it is be set with global socio-economic uncertainty and dramatic business model changes, including growth in digital-first models and remote working. Today’s finance departments must have the tools capable of helping users improve operational efficiency and enhance the employee/traveler experience even amid such swirling winds of change. As business travel is returning, finance leaders and travel managers will need to be open to upgrading their operational infrastructure.

whitePaper | October 1, 2022

As international travel recovers from the impact of a global pandemic, there are significant new opportunities ahead for the travel mobility market. Beyond expanding roaming services, 5G networks and eSIMs are just some of the solutions shaping the future of travel mobility

whitePaper | September 22, 2022

Travel & Tourism are intrinsically linked to biodiversity and nature. Over half of Travel & Tourism demand is driven by the desire to explore nature, whether it is an international safari of a lifetime or a day trip exploring the countryside. Furthermore, Travel & Tourism is one of six economic sectors with over 80% of its goods and services highly dependent on nature. Similarly, conservation efforts, protected areas and local economies are fuelled by Travel & Tourism revenue and the presence of visitors. In literary terms, nature and biodiversity are the book and the Travel & Tourism sector is the publisher. This interdependence places our sector in a unique position to protect our planet’s natural wonders.

whitePaper | January 21, 2020

Explore the award-winning biometric and AI technology of NEC, unlocking uninterrupted kerb-to-gate travel with just a simple smile.