Holiday digital marketing For the travel and tourism industry

December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

Spotlight

Guadeloupe Islands Tourist Board

Guadeloupe Islands Toursit Board is responsible for promoting and marketing the Guadeloupe Islands archipelago on the US market. Our main objective is to develop Guadeloupe Islands' tourism economy through tourism marketing practices.

OTHER WHITEPAPERS
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The Long Awaited Road to Recovery: Hotels, Airlines, and Consumers in Our Transitional Reality

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

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Safeguarding the future of travel

whitePaper | July 8, 2021

This whitepaper explains: Travel is an ultra-high-risk sector for card acquirers because most payments are for future delivery. If merchants fail to fulfill a service for which they have taken payment (often months in advance) customers can recover their money from the acquirer by initiating chargeback. Acquirers traditionally demand substantial cash collateral (holdbacks) or other financial security from travel merchants to mitigate this risk. Holdbacks lock away substantial funds for travel companies and can therefore be highly damaging to liquidity. High-profile collapses and the COVID-19 crisis have driven acquirers to impose harsher terms or quit the travel sector completely.

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Maximizing revenue across the traveler’s journey

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

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Travel & Tourism Development Index 2021 Rebuilding for a Sustainable and Resilient Future

whitePaper | May 10, 2022

The Travel & Tourism Development Index (TTDI) 2021 is an evolution of the 15-year-old Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum’s Platform for Shaping the Future of Mobility. This revised index serves as a strategic benchmarking tool for policy-makers, companies and complementary sectors to advance the future development of the Travel and Tourism (T&T) sector by providing unique insights into the strengths and development areas of each country/economy to enhance the realization of sector potential and growth. Furthermore, it serves as a platform for multistakeholder dialogue to understand and anticipate emerging trends and risks in global T&T, direct policies, practices and investment decisions, and accelerate new models that ensure the longevity of this important sector.

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Digital Future: A Recovery Roadmap Ideating Through Technology

whitePaper | August 26, 2022

As we learnt to embrace digital transformation, we were challenged to also ensure that our workforce was equipped with the necessary skills to keep up with digitalization. Organizations across the globe had to become more agile and pivot quickly, all while keeping environmental sustainability and a positive societal impact at the core. Two years on, our ambition is greater than ever. The road towards a digital future requires a digital ecosystem to create an even better future.

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Hospitality Takes the Digital Highway

whitePaper | June 21, 2022

consumer trends, will chart the new age of travel. It is, therefore, imperative that the industry not only meets the ongoing requirements, but also anticipates its talent requirements for the future. By 2029, it is expected to account for about 53 million jobs.

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Spotlight

Guadeloupe Islands Tourist Board

Guadeloupe Islands Toursit Board is responsible for promoting and marketing the Guadeloupe Islands archipelago on the US market. Our main objective is to develop Guadeloupe Islands' tourism economy through tourism marketing practices.

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