Holiday digital marketing For the travel and tourism industry

December 16, 2019

The holiday season is quickly approaching, it’s essential that your destination or your hotel have the right Digital Marketing strategy guidelines laid out to boost engagement, visits and direct bookings.

Spotlight

Boston Harbor Hotel

A member of Preferred Hotels & Resorts LEGEND Collection, Boston’s only Forbes Five-Star waterfront hotel welcomes guests arriving by land or sea. Located on the historic Rowes Wharf Harbor, the Boston Harbor Hotel’s inviting ambiance and unparalleled service provide the ideal home away from home for travelers.

OTHER WHITEPAPERS
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Next-gen hotel guests have checked in The changing guest experience

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

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The sharing economy: Does it have a place in your managed travel program?

whitePaper | February 26, 2020

Thanks to major media exposure for companies like Airbnb and Uber, the “sharing economy” has emerged as a hot topic in travel, technology and business alike. In the consumer sector, Airbnb and Uber have been successful and have expanded rapidly.

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Restarting Permissible Business Travel

whitePaper | May 24, 2021

Optimism is growing for a return to business travel. 79% of Travel Managers and GBTA members say they would be “very comfortable” or “comfortable” traveling after receiving the COVID-19 vaccine. 55% of Travel Managers say business travelers are “willing” or “very willing” to travel for business, up from 49% at the start of 2021. To help you lead the restart of business travel for your organization, here are 7 key steps to consider.

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BIG DATA FOR BETTER TOURISM POLICY,MANAGEMENT, AND SUSTAINABLE RECOVERY FROM COVID-19

whitePaper | December 22, 2021

Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% as the COVID-19 pandemic prompted nearly all governments around the world to introduce a range of measures to restrict travel, including border closures to tourists.

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2022 Deloitte travel outlook

whitePaper | June 1, 2022

As travel moves toward recovery, new forces will shape its futureThe COVID-19 pandemic disrupted several industries, but travel fell particularly hard and fast. US air passenger volume plummeted by more than 90% in March 20201and in April 2020 U.S. hotel occupancy dove to 25%.2 Travel showed its resilience when relief arrived in the form of vaccines. Pent-up demand surfaced quickly; Americans’ intent to make bookings doubled across most travel categories from February to September 2021.

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Your guide to business traveler well-being

whitePaper | November 12, 2019

We’ve never had more ways to instantly connect with people halfway around the world, and yet we’ve never been so keen to meet our overseas colleagues, business partners and customers face to face. Traveling is at the heart of what we do and we believe business travel and creating these opportunities for our employees, customers and companies worldwide to interact in person brings great value. According to the Global Business Travel Association, global business travel spend is set to reach $1.7 trillion in 20221.

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Spotlight

Boston Harbor Hotel

A member of Preferred Hotels & Resorts LEGEND Collection, Boston’s only Forbes Five-Star waterfront hotel welcomes guests arriving by land or sea. Located on the historic Rowes Wharf Harbor, the Boston Harbor Hotel’s inviting ambiance and unparalleled service provide the ideal home away from home for travelers.

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