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. https://travel.report/Resources/Whitepapers/7ad155a7-3c14-4735-bc94-d36b5c4138bb_Technology in travel_YouGov whitepaper.pdf
whitepaper
HOW TECHNOLOGY IMPACTS THE WAY PEOPLE BOOK AND GO ON VACATIONS
Today, travelers have the ability to review and rate virtually every aspect of their travel experience and prospective travelers base many of their purchase decisions on what others are saying. Consumer satisfaction plays a strong role in the evaluation of travel brands, and in order to build an authentic relationship with the modern traveler, these brands must understand how technology affects the traveler’s experience and satisfaction with a trip. DOWNLOAD