How Travel and Hospitality Companies are Transforming their Customer Experience in the Age of Kayak, Airbnb and Uber

February 16, 2020

In the competitive hospitality industry customers are demanding a better, more personalized experience. Despite increased consumer spending, operational expenses are putting brands under pressure leading them to search for new efficiency. Mergers, new partnerships, personalization, and digitization are causing the volumes of data to grow. Older technologies aren’t keeping up with the change despite rising maintenance costs. Travel companies must contend with a complex set of ever-changing products and services. Hospitality companies require the ability to provide premium services at a lower cost. Meanwhile, airlines are forced to compete with low-cost alternatives.

Spotlight

Hotel Café Royal

True to its original glamorous spirit, Café Royal, a hotel of The Set, has reopened as a luxury 5 star hotel in the heart of central London. With elegant Mayfair to the west and creative Soho to the east, Hotel Café Royal is perfectly positioned within walking distance of London’s finest shopping streets, tourist attractions and theatreland.

OTHER WHITEPAPERS
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An Uncertain Future: COVID-19's Global Impact on the Travel Industry

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

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5 themes shaping travel & hospitality in 2020

whitePaper | December 6, 2019

2019 was a year of expansion for hospitality worldwide. More people were travelling, as the growing global middle class flexed its spending power. Travellers became increasingly discerning as digital platforms gave consumers a greater ability to choose exactly what they wanted from their hotel experience. Anticipating even more growth, the global hospitality development pipeline hit a record high, with hundreds of thousands of rooms under construction worldwide.1 But what does 2020 hold for the hospitality sector? Against the background of an uncertain global economy, a wave of new capacity coming onstream and – above all – ever more discerning, digitally-empowered consumers to delight, how will hotels compete and maintain or grow their profitability? This article identifies five themes that will shape the industry over the next 12 months, and beyond.

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Next Generation of Guest Experience in Hospitality

whitePaper | September 24, 2021

The hospitality industry is evolving at an unprecedented pace. Properties must solve for expanded and differentiated guest expectations driven by new technologies and changed traveler behavior, as well as create improved operating efficiencies through automated solutions. The emergence of COVID-19 sent shockwaves throughout the travel industry, forcing operators to think of innovative ways to provide guests with an environment that makes them feel safe while optimizing the operators’ finances. As a result, connectivity has become a major factor in guests’ overall experience and satisfaction. Many of these solutions rely on autonomous data collection and wireless control requiring low latency, increased connection capacity and high reliability -- the three pillars of 5G. Robust wireless connectivity enables properties to understand their guests’ behaviors and how efficiently their property is being operated.

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Safeguarding the future of travel

whitePaper | July 8, 2021

This whitepaper explains: Travel is an ultra-high-risk sector for card acquirers because most payments are for future delivery. If merchants fail to fulfill a service for which they have taken payment (often months in advance) customers can recover their money from the acquirer by initiating chargeback. Acquirers traditionally demand substantial cash collateral (holdbacks) or other financial security from travel merchants to mitigate this risk. Holdbacks lock away substantial funds for travel companies and can therefore be highly damaging to liquidity. High-profile collapses and the COVID-19 crisis have driven acquirers to impose harsher terms or quit the travel sector completely.

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Next-gen hotel guests have checked in The changing guest experience

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

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The Long Awaited Road to Recovery: Hotels, Airlines, and Consumers in Our Transitional Reality

whitePaper | August 3, 2021

The travel industry is finally on its long-awaited road to recovery — U.S. travel restrictions are easing for vaccinated individuals and international travel is resuming in higher numbers. While leisure travel intent for this summer looks promising, less than one-third of travelers have solidified travel plans by booking their full trips. Uncertainty surrounding vaccine coverage, infection rates in various areas, and quarantine mandates continue to keep prospective travelers vigilant. With a slew of trips still not fully booked, hotels and airlines can tailor their strategies to consumers’ preferences to influence their decisions. This white paper explores what recovery looks like for the hotel and airline sectors, analyzes consumer trends and how to increase their comfort in travel, and examines the post-pandemic staffing situation in the travel industry. Readers will also learn about: Consumers’ travel budget plans Why digital nomads are a lucrative market How Salesforce can assist with mitigating staff shortages and scheduling Features travelers appreciate in public and private lodging accommodations

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Spotlight

Hotel Café Royal

True to its original glamorous spirit, Café Royal, a hotel of The Set, has reopened as a luxury 5 star hotel in the heart of central London. With elegant Mayfair to the west and creative Soho to the east, Hotel Café Royal is perfectly positioned within walking distance of London’s finest shopping streets, tourist attractions and theatreland.

Events