IPSOS AFFLUENT INTELLIGENCE THE NEW EXPERIENTIAL TRAVELER

whitePaper | July 31, 2022

Hospitality has become a very popular topic in the senior living field. Communities featuring bistros and beer taps and the amenities of a fine hotel are popping up all around the country. Hospitality is seen as an approach that can attract baby boomers and eliminate the institutional feel that exists in many traditional communities. Indeed, the hospitality model has brought us more freedom and choice in services, higher quality dining experiences and less institutional designs. However, simply applying the concepts and operational structures of a hotel or resort without considering the significant differences inherent in senior living can backfire by undermining purpose and a sense of community. Senior living settings require a special approach – a blend of hospitality, community building, and a focus on supporting meaningful purpose.

whitePaper | December 14, 2019

Business travelers are increasingly aware of the challenges they face when leaving the office. A study by American Express Global Business Travel and the Association for Corporate Travel Executives found that more than anything else, today's business travelers want a better sense of security when traveling on behalf of their organizations.

whitePaper | August 22, 2022

Travel retail is a complex channel which includes airport retail (duty free & food services), cruise & ferry, border stores and other smaller channels. Airport retail is the biggest channel with a focus on international travellers. Retail is operated through a concession model which is costly for retailers which in turn must focus on high value and profit categories & products.

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

whitePaper | March 15, 2023

The ACCC welcomes the opportunity to provide input to the development of a new aviation White Paper. A competitive airline sector is vital to meet the needs of consumers and the economy more broadly, especially for a large country as geographically dispersed as Australia. Rivalry between airlines can deliver more routes, a greater choice of products, cheaper airfares, more reliable services and better customer service.

whitePaper | April 14, 2022

As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.