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. https://travel.report/Resources/Whitepapers/d3f45e75-8de4-4638-a9b8-8c2afa47cc31_Lyons-Preliminary-Programme-of-Activities-as-2019-European-Capital-of-Smart-Tourism.pdf
whitepaper
SHARESHARESHARE
LYONS PRELIMINARY PROGRAMME OF ACTIVITIES
Since the growth of Lyon as a tourist destination, which began a decade or so ago, joint-production, jointconstruction and participative development have been the cornerstones of an approach intended to be collaborative and agile from the outset. The ONLYLYON brand was born of this collective commitment to rational and progressive tourism. This dynamic is part of our DNA, as is the constant search for balance and mutual respect between tourism players, local residents and visitors. With this approach, which is new in the tourism industry, Lyon has had to introduce many innovative initiatives to move forward. The most ambitious and far-reaching of these, ONLYLYON Experience, will be launched in 2019. The European Capital of Smart Tourism award would come as encouragement to this approach, through which we have built our destination together. Our commitment is based on fve main areas. SMARTTOURISMCAPITAL DOWNLOAD