MARRIOTT’S BOLD BID AND WHAT IT SAYS ABOUT LOYALTY IN TRAVEL

July 28, 2016

There has been a lot of talks recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

Spotlight

Vallarta Adventures

Vallarta Adventures is Mexico´s premier adventure company. Vallarta Adventure trips are safe learning experiences designed for people of all ages who want to have fun exploring all that culture, wildlife, biodiversity and natural beauty have to offer.

OTHER WHITEPAPERS
news image

The Future Of Blended Travel

whitePaper | July 13, 2022

How we want to travel, live and work is changing fast. This is not just because, after two of the most tumultuous years that most of us have lived through, everything in our lives is changing. Our attitudes and desires around careers, leisure, home, and family are also in flux. We’re rethinking so many things due to the impacts of social changes, technological progress and the evolving nature of work and leisure. This is changing how, when and why we travel

Read More
news image

Achieving Breakthrough Savings with Traveler Demand and Behavior Strategies

whitePaper | February 22, 2020

For most travel managers, corporate travel spend is expected to decrease while expectations for a pleasurable travel experience remain high. Of travel dollars going toward internal initiatives alone, most companies already spend more than 50% of their budget. In response, Advito’s April Bridgeman and LinkedIn’s Leslie Hadden share their tips to faciliate the most practical, enjoyable and cost-effective travel experiences for employees.

Read More
news image

RESTARTING INTERNATIONAL AIR TRAVEL WITHIN ASEAN

whitePaper | June 24, 2021

In the six months since the white paper was initially written, the ten Southeast Asian countries which comprise the Association of Southeast Asian Nations (ASEAN) have continued to experience passenger traffic declines that are sharper than the global and AsiaPacific averages.

Read More
news image

MR Cloud-Managed Wireless Access Points

whitePaper | July 7, 2022

The Meraki cloud-managed architecture allows users to seamlessly manage campuswide Wi-Fi deployments and distributed multi-site networks with zero-touch access point provisioning, network-wide visibility and control, self-learning RF optimization, seamless firmware updates, and more.

Read More
news image

Maximizing revenue across the traveler’s journey

whitePaper | January 22, 2020

The travel technology world is thriving, with a considerable amount of innovation occurring in Ireland. To highlight this, Enterprise Ireland, the trade and development agency of the Irish government, commissioned Atmosphere Research Group, an independent and objective travel industry market research firm, to prepare this Thought Leadership Paper. Atmosphere Research interviewed 10 of Enterprise Ireland’s portfolio companies, forming our own opinions about each firm. The report also includes data from Atmosphere’s proprietary studies of travelers in five countries that Enterprise Ireland selected:

Read More
news image

ABB Hospitality The number one solution for first-class hotels

whitePaper | August 18, 2022

A vision for the perfect building What’s key is the synergy created in the building as a whole. It starts with the power that’s created using renewable sources of energy, which then feeds into the things that this power can do for the people within – from the infrastructure in the buildings right through to the emotional experience of the occupants, from the lowest parking level right through to the most exquisite penthouse suite.

Read More

Spotlight

Vallarta Adventures

Vallarta Adventures is Mexico´s premier adventure company. Vallarta Adventure trips are safe learning experiences designed for people of all ages who want to have fun exploring all that culture, wildlife, biodiversity and natural beauty have to offer.

Events