MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

whitePaper | July 23, 2021

Business travel is a branch of the tourism industry focusing on visitors who travel for business and professional purposes. According to the World Travel and Tourism Council (WTTC), the share of GDP generated by the business travel market reached 0.7 percent in 2019. In that year, the business tourism spending worldwide - which has more than doubled since 2000 - peaked at roughly 1.28 trillion U.S. dollars. Corporations use a wide variety of ways to book from legacy booking systems to using regular consumer websites. It has given rise to modern Corporate Booking Platforms that are specifically made for this purpose, based on this trend we identified an enormous opportunity for a crypto company to jump on this trend and be able to have an extremely disruptive and superior go to market strategy.

whitePaper | December 5, 2022

Sustainability has risen to the top of the CEO agenda and leaders across industries are stepping up action.1 In travel, many companies are already in the process of setting ambitious sustainability goalsand developing corresponding strategies, including the transition to net zero. 2 However, to achieve these goals and transition to a more sustainable future, travel and tourism (T&T) companies mustsuccessfully develop products that enable more sustainable travel choices.

whitePaper | December 6, 2019

2019 was a year of expansion for hospitality worldwide. More people were travelling, as the growing global middle class flexed its spending power. Travellers became increasingly discerning as digital platforms gave consumers a greater ability to choose exactly what they wanted from their hotel experience. Anticipating even more growth, the global hospitality development pipeline hit a record high, with hundreds of thousands of rooms under construction worldwide.1 But what does 2020 hold for the hospitality sector? Against the background of an uncertain global economy, a wave of new capacity coming onstream and – above all – ever more discerning, digitally-empowered consumers to delight, how will hotels compete and maintain or grow their profitability? This article identifies five themes that will shape the industry over the next 12 months, and beyond.

whitePaper | February 22, 2020

For most travel managers, corporate travel spend is expected to decrease while expectations for a pleasurable travel experience remain high. Of travel dollars going toward internal initiatives alone, most companies already spend more than 50% of their budget. In response, Advito’s April Bridgeman and LinkedIn’s Leslie Hadden share their tips to faciliate the most practical, enjoyable and cost-effective travel experiences for employees.

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | June 16, 2022

This paper provides data and context on the challenges, evaluates some of the proposed innovations and suggests ways to overcome potential blockers. In the introduction, we explain why the challenge of decarbonizing aviation is important and unsolved, what makes a good technology and then highlight 65 companies leading the charge in these areas.