Online Travel 2020

whitePaper | June 1, 2022

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off from a critical source of funding used to drive future promotion and help local communities recover. Even worse, this situation has disrupted the historic symbiotic relationship between destination organizations and local tourism businesses like hotels, tour operators, restaurants, and attractions forcing them to make tough decisions about how to stay visible to travelers during this difficult moment

whitePaper | April 14, 2021

The insights in this whitepaper are based on SimilarWeb data. To gain an exhaustive and unified view of the travel industry, we analyzed internet traffic and user acquisition strategies for the top travel (OTA, flights, and accommodation) sites in the United States and select countries worldwide. The data includes traffic from desktop and mobile web, and provides year-over-year and month-over-month comparisons.

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.

whitePaper | February 16, 2020

In the competitive hospitality industry customers are demanding a better, more personalized experience. Despite increased consumer spending, operational expenses are putting brands under pressure leading them to search for new efficiency. Mergers, new partnerships, personalization, and digitization are causing the volumes of data to grow. Older technologies aren’t keeping up with the change despite rising maintenance costs. Travel companies must contend with a complex set of ever-changing products and services. Hospitality companies require the ability to provide premium services at a lower cost. Meanwhile, airlines are forced to compete with low-cost alternatives.

whitePaper | July 28, 2022

Since before COVID-19, the tourism industry has been based offline for too long and has not been able to take advantage of the rapid trend of online entry, making it difficult to respond to the rapidly diversifying travel needs of consumers. In addition, it was an industry that did not actually have a large operating profit even though sales were large due to chronic low margins and returns. However, as the COVID-19 pandemic hit directly, the travel industry began to collapse helplessly regardless of size. However, companies that need to make a comeback somehow are looking to respond to the new era while complementing their existing business models. And how can blockchain and virtual currency.

whitePaper | March 10, 2022

The pandemic forced travelers—en masse—to shift their expectations completely and more rapidly than we’ve seen at any other time in history. It changed the playing field around travelers´ behaviors and habits, and caused them to rethink their personal purpose and reevaluate what’s important for them in their life. When it comes to travel, people care less about the way things were, and more about what they want from travel experiences now and into the future