Promoting Seamless and Secure Travel through Cross-Border Data Sharing and Collaboration

whitePaper | April 6, 2022

Attractions, tours, and activities marketers face unique challenges within the travel space. As a travel vertical that often deals with last-minute bookers and walk-ups, and still invests heavily in out-of-home advertising solutions, online marketing can seem daunting, time-consuming, or unnecessary. However, there is a massive opportunity to capture online bookings: operators sold $44 billion worth of experiences through their own websites and online travel agencies (OTAs) in 20191 indicating that there are more dollars for the taking, and more ways to engage with your potential visitors

whitePaper | February 28, 2022

the Digital Control Tower Was Once a Niche Concept. Now Its reality For a Growing Number Of Airports Worldwide.

whitePaper | February 10, 2020

In recent years, there have been remarkable breakthroughs in technology which have led to exciting advancements in the way travel and leisure operators conduct business and attract new consumers. It’s been a period of discovery, with operators finding that the strategies that worked in the past, don’t work now. As the recent fate of Thomas Cook shows, there has been casualties as a result. Technology developments are showing no sign of slowing down, as innovation races to keep up with consumer’s expectations. While some brands have already adopted experience apps and slick social media campaigns, others are still in the discovery stage; soaking in insight while incrementally applying updates to their business model. The more businesses lag behind, the more their counterparts will thrive, and that’s a dangerous position to be in. Generation Z, the first digitally native generation, is quickly moving into the prime purchasing position.

whitePaper | November 15, 2022

The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.

whitePaper | September 5, 2021

In December 2020, Expedia Group conducted a study of 2,200 Americans in collaboration with data intelligence firm The Morning Consult to better understand how the travel industry has evolved since the outset of the pandemic, and the way consumersare feeling about traveling in the year ahead.

whitePaper | May 16, 2022

When we imagine the golden era of hospitality, visions of turn-of-thetwentieth-century grandeur and elaborate hotels with live-in general managers (GMs) come to mind. We think of these GMs briskly moving throughout the property, personally knowing each guest and taking care of their every need.