Rate expectations Is dynamic hotel pricing coming of age?

If you’ve ever purchased anything online from an airline seat to a washing machine, then you’re familiar with the principle of dynamic pricing. It’s simply the changing price of a commodity based on current market value. In the travel industry, BAR (best available rate) is a hotel’s dynamic price. Although BAR has happily co-existed for years with corporate negotiated rates, hotel companies are increasingly using it as the basis for a new method of calculation. In the dynamic hotel pricing model, a hotel buyer and a corporate buyer negotiate a discounted rate which the corporate buyer can then apply to BAR.

Spotlight

Niagara Falls Courtyard by Marriott

Amongst the hotels in Niagara Falls, Canada, the Courtyard by Marriott Niagara Falls is perfectly situated in the heart of the tourist district and just one block from the world famous Niagara Falls.

OTHER WHITEPAPERS
news image

NATURE POSITIVE TRAVEL & TOURISM

whitePaper | September 22, 2022

Travel & Tourism are intrinsically linked to biodiversity and nature. Over half of Travel & Tourism demand is driven by the desire to explore nature, whether it is an international safari of a lifetime or a day trip exploring the countryside. Furthermore, Travel & Tourism is one of six economic sectors with over 80% of its goods and services highly dependent on nature. Similarly, conservation efforts, protected areas and local economies are fuelled by Travel & Tourism revenue and the presence of visitors. In literary terms, nature and biodiversity are the book and the Travel & Tourism sector is the publisher. This interdependence places our sector in a unique position to protect our planet’s natural wonders.

Read More
news image

RESTARTING INTERNATIONAL AIR TRAVEL WITHIN ASEAN

whitePaper | June 24, 2021

In the six months since the white paper was initially written, the ten Southeast Asian countries which comprise the Association of Southeast Asian Nations (ASEAN) have continued to experience passenger traffic declines that are sharper than the global and AsiaPacific averages.

Read More
news image

A GUIDE TO YOUR BUSINESS TRAVEL EXPENSES

whitePaper | November 1, 2019

The world of business travel expenses can be a minefield: keeping track of all those invoices and receipts, especially if they come in at different times from different suppliers, some by email, some printed, and some even written out by hand, can be a challenging and time consuming process. In order to sort through the paperwork and ensure your accounts add up, you need to not only keep organised, but have clear guidelines in place for to what you can and cannot expense, as well as any budget limits.

Read More
news image

The hotel of the future 2022

whitePaper | June 21, 2022

Prior to the onset of the COVID-19 pandemic, global tourism had experienced a 10-year period of continuous growth fueled by the expansion of the global economy and the emergence of new tourism outflow markets in Asia, the Middle East and Africa. Despite the headwinds from geopolitical and trade tensions, the slowing of economic growth as well as the collapse of Thomas Cook and certain European low-cost carriers, international tourist arrivals and receipts showed growth in 2019

Read More
news image

High availability -Solutions and implementations

whitePaper | September 8, 2022

With ever-increasing pressure to remain online and attend to customer needs, IT systems need to constantly review and adapt their solutions on how to cope with system failures and resume operation in the shortest amount of time, with minimum to no material/data loss. This is reflected in the variety of High Availability solutions available and number of business case scenarios that they address

Read More
news image

The Intelligent Enterprise for the Passenger Travel and Leisure Industry

whitePaper | June 2, 2021

Read how airlines are taking advantage of the digital economy by leveraging opportunities to serve travelers, spark loyalty, and drive profit. They are selling and merchandising like retailers, building new alliances and networks, and optimizing operations to create innovative personalized traveler experiences. Download the Document

Read More

Spotlight

Niagara Falls Courtyard by Marriott

Amongst the hotels in Niagara Falls, Canada, the Courtyard by Marriott Niagara Falls is perfectly situated in the heart of the tourist district and just one block from the world famous Niagara Falls.

Events