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November 17, 2017
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whitePaper | January 5, 2020
The US travel space is rapidly changing. Driving this disruption are three major trends that go hand-in-hand: personalization, early stage consumer acquisitions, and mobile. Personalization is the biggest trend in travel. As of 2017, 57% of US travelers felt that brands should tailor their information based on the personal preferences or past behaviors of consumers. Google and other industry tech giants, like Facebook and Amazon, have been leading this charge through earlier, customized consumer acquisitions. The use of mobile has been paramount in the personalization of travel sales. Mobile also serves as a key platform in early customized consumer acquisitions, experiencing a 50% uptick in travel-related questions stemming from smartphones.
whitePaper | November 15, 2022
The COVID-19 pandemic not only dramatically limited travel but also caused permanent shifts in traveler behavior, forever changing “business as usual” for airlines. No touchpoints with travelers have changed more profoundly than loyalty programs. In 2020, airline industry revenues totaled $328 billion, about 40% of revenue from the previous year, McKinsey reports. Benefits designed for frequent flyers continue to lose their efficacy as uncertainty around the return of business travel remains.
whitePaper | August 15, 2022
NFTs and Web3 can completely transform businesses and their ability to grow faster and more strategically. From completely new governance structures, which today are mainly found in the form of decentralized autonomous organizations (DAOs), to the tokenization of digital assets with NFTs, completely new strategic opportunities arise for companies.
whitePaper | October 14, 2022
Spontaneity is highly associated with overall well-being.Spontaneous people are dependable, agreeable and more open to experience.Generally, people who plan less for their holidays have overall better well-being.People who are more spontaneous report enjoying their holidays more,and this has a substantial positive effect on well-being.
whitePaper | October 1, 2022
As international travel recovers from the impact of a global pandemic, there are significant new opportunities ahead for the travel mobility market. Beyond expanding roaming services, 5G networks and eSIMs are just some of the solutions shaping the future of travel mobility
whitePaper | April 14, 2022
As a marketer, if you are strategizing ways to both differentiate yourself from the competition while also forging better, stronger bonds with your existing customers, personalization should be on your radar. In many ways, digital personalization represents the ultimate experience goal for most organizations — allowing them to fully customize an individual's experience rather than trying to fit all potential customers into a "one size fits all" box that doesn't really exist anymore.
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