The 2018 Local SEO Holiday Checklist

November 18, 2018

In 2017, offline retail experienced a 5.5% increase in holiday sales1, exceeding forecasts. 2018 could be even better for your business - but only if you’re checking the right boxes.
Whether you are in the middle of holiday planning or just getting started, there is no time like the present to try out some local SEO tactics to boost year-end revenue and traffic.

Spotlight

Malaysia Airlines

Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and offers connectivity across the globe; including oneworld® hubs.

OTHER WHITEPAPERS
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RESTARTING INTERNATIONAL AIR TRAVEL WITHIN ASEAN

whitePaper | June 24, 2021

In the six months since the white paper was initially written, the ten Southeast Asian countries which comprise the Association of Southeast Asian Nations (ASEAN) have continued to experience passenger traffic declines that are sharper than the global and AsiaPacific averages.

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Scaling NDC for the digital travel players

whitePaper | July 22, 2022

IATA is also aware of the “scalability challenges in the leisure market”. Many of our Airlines, Online Travel Agencies, MetaSearch Engines and other Leisure Travel partners have called on Amadeus to find solutions to this. Others have devised their own, and we are seeing some very innovative workarounds in the market.

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COVID-19 AND THE FUTURE OF TOURISM IN ASIA AND THE PACIFIC

whitePaper | March 19, 2022

Tourism in the region has been rapidly transforming for decades. Rising regional incomes and shifting consumer consciousness have shaped the growth of intraregional travel and customer preferences. Global megatrends such as digitalization and globalization have also influenced the sector. Yet even among these major changes, the COVID- 19 pandemic stands as a milestone in tourism’s development in our region. Existing trends, such as digitalization, have been accelerated, and industry faces new demands in areas such as health and safety protocols. Many tourism businesses across the region are thus reimagining the future of tourism and their place in it.

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The Future of Travel Mobility

whitePaper | October 1, 2022

As international travel recovers from the impact of a global pandemic, there are significant new opportunities ahead for the travel mobility market. Beyond expanding roaming services, 5G networks and eSIMs are just some of the solutions shaping the future of travel mobility

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Wi-Fi in Hospitality

whitePaper | October 31, 2022

Hospitality is an extremely challenging environment for designing and deploying Wi-Fi networks. The client device population of the guests literally changes on a nightly basis, so there is a constant barrage of new and unknown devices that are using the network. It is also quite common for guests to have multiple client devices (i.e., laptops, tablets, and smartphones) connected simultaneously, and to use their own devices for entertainment, such as streaming media from Netflix or Amazon Prime. Guests expect the same level of experience that they are used to at home

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The State of Hospitality Distribution: Direct Bookings

whitePaper | November 15, 2019

Commissions, rising acquisition costs, price undercutting – it’s hard to be a modern hotelier and it means that the channels they directly control are more vital than ever before. In the right hands, direct channels and strong funnels to them give hoteliers critical breathing room in the cut-throat world of online accommodation. They can generate big savings for a brand, allow ownership of customer data and potentially help to generate long-term loyalty.

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Spotlight

Malaysia Airlines

Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and offers connectivity across the globe; including oneworld® hubs.

Events